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9780324073508

Business Communication : A Framework for Success

by ; ;
  • ISBN13:

    9780324073508

  • ISBN10:

    032407350X

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2000-04-07
  • Publisher: South-Western College Pub

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Summary

Business Communication: A Framework for Success presents a truly strategic approach to business communication. This text builds on a solid foundation of rhetorical and communication theories by including a range of real-company examples that make the theories come alive. These innovative methods not only help to identify the many challenges encountered by today's business communicators, but our methods also foster a mastery of communication skills that will carry the reader well into his/her own career.

Table of Contents

PART 1 A Framework for Business Communication 1(130)
Understanding Business Communication
6(32)
Thinking Critically
38(32)
Developing Messages
70(32)
Communication and Technology
102(29)
PART 2 Developing Communication Skills 131(110)
Business Speaking
134(26)
Business Writing
160(26)
Graphics and Visual Communication
186(24)
Listening and Nonverbal Communication
210(31)
PART 3 Correspondence 241(116)
Neutral and Positive Messages
244(44)
Negative Messages
288
Persuasive Messages
32(325)
PART 4 Reports and Proposals 357(88)
Using Reports and Proposals
360(24)
Conducting Research and Using Data
384(32)
Organizing and Finalizing Reports/Proposals
416(29)
PART 5 Organizational and Group Communication 445(60)
Organizational Communication
448(28)
Communicating in Groups and Teams
476(29)
PART 6 Employment Communication 505(68)
Assessing Yourself and Planning Your Resume
508(30)
Assessing Employers and Interviewing
538(35)
PART 7 Challenges in Business Communication 573(58)
Values and Ethics
576(28)
Intercultural and International Communication
604(27)
Glossary 631(8)
Appendix 639(10)
Indexes 649

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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