9780073317090

Business Communication : Making Connections in a Digital World

by ; ;
  • ISBN13:

    9780073317090

  • ISBN10:

    0073317098

  • Edition: 11th
  • Format: Hardcover
  • Copyright: 10/18/2006
  • Publisher: McGraw-Hill/Irwin
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Summary

Business Communication: Making Connections in a Digital World, 11/e by Lesikar, Flatley, and Rentz provides both student and instructor with all the tools needed to navigate through the complexity of the modern business communication environment. At their disposal, teachers have access to an online Tools & Techniques Blog that continually keeps them abreast of the latest research and developments in the field while providing a host of teaching materials.Business Communicationattends to the dynamic, fast-paced, and ever-changing means by which business communication occurs by being the most technologically current and pedagogically effective books in the field. It has realistic examples that are both consumer-and business-oriented.

Table of Contents

Introduction
Communication in the Workplace
Fundamentals of Business Writing
Adaptation and the Selection of Words
Construction of Clear Sentences and Paragraphs
Writing for Effect
Basic Patterns of Business Messages
The Writing Process and an Introduction to Business Messages
Directness in Good-News and Neutral Messages
Indirectness in Bad-News Messages
Indirectness in Persuasive Messages
Strategies in the Job-Search Process
Fundamentals of Report Writing
Basics of Report Writing
Report Structure: The Shorter Forms
Long, Formal Reports
Graphics
Other Forms of Business Communication
Informal Oral Communication
Public Speaking and Oral Reporting
Cross-Cultural, Correctness, Technology, Research
Techniques of Cross-Cultural Communication
Correctness of Communication
Technology-Enabled Communication
Business Research Methods
Appendixes
Table of Contents provided by Publisher. All Rights Reserved.

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