Business Communication Today

by Bovee, Courtland L.; Thill, John V.; Schatzman, Barbara E.

Edition:

7th

ISBN13:

9780130928580

ISBN10:

0130928585

Format:

Hardcover

Pub. Date:

1/1/2003

Publisher(s):

PRENTICE HALL

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Summary

This best-selling book brings all the pieces of business communication together to give learners a realistic understanding of the fundamental concepts involved .It powerfully demonstrates how to communicate effectively through real-world company examples and real-life business situations. Readers will learn the concepts behind effective communication while developing and refining their skills to compete more successfully in today's job market A seven-part organization covers: understanding the foundations of business communication; applying the three-step writing process; writing letters, memos, e-mail, and other brief messages; finding and communicating information; planning, writing, and completing reports and proposals; designing and delivering oral presentations; and writing employment messages and interviewing for jobs. For corporate business communication trainers.

Preface

xix

PART 1 Understanding the Foundations of Business Communication

(76)

Achieving Success Through Effective Business Communication

(26)

Communicating in Teams and Mastering Listening and Nonverbal Communication Skills

(24)

Communicating Interculturally

(25)

PART 2 Applying the Three-Step Writing Process

(106)

Planning Business Messages

(28)

Writing Business Messages

106

(34)

Completing Business Messages

140

(43)

Component Chapter A Writing for the Web

170

(13)

PART 3 Writing Letters, Memos, E-Mail, and Other Brief Messages

183

(122)

Writing Routine, Good-News, and Goodwill Messages

184

(42)

Writing Bad-News Messages

226

(38)

Writing Persuasive Messages

264

(41)

PART 4 Finding and Communicating Information

305

(70)

Finding, Evaluating, and Processing Information

306

(30)

Communicating Information through Visuals

336

(39)

Component Chapter B Communicating through the Internet and other Technologies

364

(11)

PART 5 Planning, Writing, and Completing Reports and Proposals

375

(118)

Planning Business Reports and Proposals

376

(30)

Writing Business Reports and Proposals

406

(36)

Completing Business Reports and Proposals

442

(51)

PART 6 Designing and Delivering Oral Presentations

493

(48)

Planning, Writing, and Completing Oral Presentations

494

(22)

Enhancing Your Oral Presentations with Electronic Slide Shows and Overhead Transparencies

516

(25)

PART 7 Writing Employment Messages and Interviewing for jobs

541

Writing Resumes and Application Letters

542

Interviewing for Employment and Following Up

580

Appendix I Format and Layout of Business Documents

Appendix II Documentation of Report Sources

A25

Appendix III Fundamentals of Grammar and Usage

A31

Appendix IV Tips for Effective E-Mail

A51

Appendix V Correction Symbols

A57

References

Acknowledgments

Organization/Brand/Company Index

Subject Index