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Business Communication Today,9780130928580
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Business Communication Today

by ; ;
Edition:
7th
ISBN13:

9780130928580

ISBN10:
0130928585
Format:
Hardcover
Pub. Date:
1/1/2003
Publisher(s):
PRENTICE HALL
List Price: $110.00

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This is the 7th edition with a publication date of 1/1/2003.
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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

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Summary

This best-selling book brings all the pieces of business communication together to give learners a realistic understanding of the fundamental concepts involved .It powerfully demonstrates how to communicate effectively through real-world company examples and real-life business situations. Readers will learn the concepts behind effective communication while developing and refining their skills to compete more successfully in today's job market A seven-part organization covers: understanding the foundations of business communication; applying the three-step writing process; writing letters, memos, e-mail, and other brief messages; finding and communicating information; planning, writing, and completing reports and proposals; designing and delivering oral presentations; and writing employment messages and interviewing for jobs. For corporate business communication trainers.

Table of Contents

Preface xix
PART 1 Understanding the Foundations of Business Communication 1(76)
Achieving Success Through Effective Business Communication
2(26)
Communicating in Teams and Mastering Listening and Nonverbal Communication Skills
28(24)
Communicating Interculturally
52(25)
PART 2 Applying the Three-Step Writing Process 77(106)
Planning Business Messages
78(28)
Writing Business Messages
106(34)
Completing Business Messages
140(43)
Component Chapter A Writing for the Web
170(13)
PART 3 Writing Letters, Memos, E-Mail, and Other Brief Messages 183(122)
Writing Routine, Good-News, and Goodwill Messages
184(42)
Writing Bad-News Messages
226(38)
Writing Persuasive Messages
264(41)
PART 4 Finding and Communicating Information 305(70)
Finding, Evaluating, and Processing Information
306(30)
Communicating Information through Visuals
336(39)
Component Chapter B Communicating through the Internet and other Technologies
364(11)
PART 5 Planning, Writing, and Completing Reports and Proposals 375(118)
Planning Business Reports and Proposals
376(30)
Writing Business Reports and Proposals
406(36)
Completing Business Reports and Proposals
442(51)
PART 6 Designing and Delivering Oral Presentations 493(48)
Planning, Writing, and Completing Oral Presentations
494(22)
Enhancing Your Oral Presentations with Electronic Slide Shows and Overhead Transparencies
516(25)
PART 7 Writing Employment Messages and Interviewing for jobs 541
Writing Resumes and Application Letters
542
Interviewing for Employment and Following Up
580
Appendix I Format and Layout of Business Documents A1
Appendix II Documentation of Report Sources A25
Appendix III Fundamentals of Grammar and Usage A31
Appendix IV Tips for Effective E-Mail A51
Appendix V Correction Symbols A57
References R1
Acknowledgments A1
Organization/Brand/Company Index I1
Subject Index I4


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