Business Communication Today

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  • Edition: 7th
  • Format: Hardcover
  • Copyright: 1/1/2003
  • Publisher: PRENTICE HALL
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This best-selling book brings all the pieces of business communication together to give learners a realistic understanding of the fundamental concepts involved .It powerfully demonstrates how to communicate effectively through real-world company examples and real-life business situations. Readers will learn the concepts behind effective communication while developing and refining their skills to compete more successfully in today's job market A seven-part organization covers: understanding the foundations of business communication; applying the three-step writing process; writing letters, memos, e-mail, and other brief messages; finding and communicating information; planning, writing, and completing reports and proposals; designing and delivering oral presentations; and writing employment messages and interviewing for jobs. For corporate business communication trainers.

Table of Contents

Preface xix
PART 1 Understanding the Foundations of Business Communication 1(76)
Achieving Success Through Effective Business Communication
Communicating in Teams and Mastering Listening and Nonverbal Communication Skills
Communicating Interculturally
PART 2 Applying the Three-Step Writing Process 77(106)
Planning Business Messages
Writing Business Messages
Completing Business Messages
Component Chapter A Writing for the Web
PART 3 Writing Letters, Memos, E-Mail, and Other Brief Messages 183(122)
Writing Routine, Good-News, and Goodwill Messages
Writing Bad-News Messages
Writing Persuasive Messages
PART 4 Finding and Communicating Information 305(70)
Finding, Evaluating, and Processing Information
Communicating Information through Visuals
Component Chapter B Communicating through the Internet and other Technologies
PART 5 Planning, Writing, and Completing Reports and Proposals 375(118)
Planning Business Reports and Proposals
Writing Business Reports and Proposals
Completing Business Reports and Proposals
PART 6 Designing and Delivering Oral Presentations 493(48)
Planning, Writing, and Completing Oral Presentations
Enhancing Your Oral Presentations with Electronic Slide Shows and Overhead Transparencies
PART 7 Writing Employment Messages and Interviewing for jobs 541
Writing Resumes and Application Letters
Interviewing for Employment and Following Up
Appendix I Format and Layout of Business Documents A1
Appendix II Documentation of Report Sources A25
Appendix III Fundamentals of Grammar and Usage A31
Appendix IV Tips for Effective E-Mail A51
Appendix V Correction Symbols A57
References R1
Acknowledgments A1
Organization/Brand/Company Index I1
Subject Index I4

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