Business Communication at Work

by Satterwhite, Marilyn L.; Olson-Sutton, Judith

• ISBN13: 9780071107402
• ISBN10: 0071107401
• Format: Paperback
• Copyright: 2006-02-01
• Publisher: Gardners Books

Summary

BCW/3 is a very practical, hands-on text-workbook to help students learn how to write the types of communication that they are most apt to experience on the job. Each chapter is an independent unit that allows the teacher the flexibility of covering most chapters in any order. This flexibility allows the teacher to customize the course to meet the needs of individual classes. Many chapters are easily broken into units so teachers can cover just the units they want. The book is full of examples of letters, memos, etc. so students can actually see the application of the principles covered in the book. A Web site for this book provides supplemental learning exercises. Although the main focus of the book is written communication, a chapter on listening and making a presentation is now included. This text provides the "basics" for communicating effectively in business, including writing, listening, and speaking. The ability to communicate effectively is essential for anyone and for any organization wanting to be successful. In addition, communication skill is a "life skill." There continues to be an increasing awareness in education as well as business of the need for improvement of these skills in individuals. From personal experiences working with hundreds of students and with business people for many years, I was very aware of the critical need for the improvement and enhancement of these skills-the authors felt that their experiences provided them with valuable insights that would be beneficial to share with others. With easy-to-read and comprehend material, concrete examples, and meaningful applications and exercises, Business Communication at Work is designed to help students develop and apply those essential skills needed to be successful.

Table of Contents

Unit 1 1: Setting the Stage for Effective Communication 2: Choosing the Right Words 3: Developing Sentences and Paragraphs Unit 2 4: Developing Listening and Speaking Skills 5: Planning and Organizing Business Messages 6: Using Technology to Improve Communication 7: Formatting Business Messages Unit 3 8: Goodwill Principles and Goodwill Messages 9: Messages for Inquiries and Requests 10: Claim and Adjustment Messages 11: Persuasive Messages 12: Order, Credit, and Collection Messages Unit 4 13: Developing Memos and Memo Reports 14: Creating Press Releases, Newsletters, and Letters to Public Officials 15: Constructing and Presenting Reports 16: Preparing Meeting Communications Unit 5 17: Conducting the Job Search 18: Selling Yourself to Employers