Business Communication at Work with Student CD-ROM

by Satterwhite, Marilyn; Olson-Sutton, Judith

• ISBN13: 9780028025490
• ISBN10: 0028025490
• Edition: 1st
• Format: Nonspecific Binding
• Copyright: 1999-02-05
• Publisher: Career Education

Summary

This 18-chapter, 4-color text provides more writing activities, more examples, more technology, and more instructor support than any other text of its kind. Students learn to develop effective sentences and paragraphs to compose an extensive array of letters, memos, news releases, and reports. A variety of checklists, guide sheets, and application exercises make this flexible text useful for students in both structured and individualized settings. Legal/Ethical, Global/Cultural Diversity, Thinking Cap features, and Online Exercises provide an interesting focus to students' learning.

Table of Contents

H2>THE PROCESS AND CHALLENGE OF BUSINESS COMMUNICATION

Setting the Stage for Effective Communication

Choosing the Right Words

Developing Sentences and Paragraphs

BASICS FOR COMMUNICATING EFFECTIVELY

Promoting Goodwill

Planning and Organizing Business Messages

Using Technology to Capture and Refine Ideas

Formatting Business Messages

EFFECTIVE MESSAGES

Writing Goodwill Messages

Writing Messages for Inquiries and Requests

Writing Claim and Adjustment Messages

Writing Persuasive Messages

Writing Order, Credit, and Collection Messages

REPORTS AND MEDIA COMMUNICATIONS

Developing Memo Reports

Creating News Releases and Newsletters

Constructing and Presenting Reports

Preparing Meeting Communications

EMPLOYMENT COMMUNICATIONS

Conducting the Job Search

Selling Yourself to Employers