Business and Its Environment

by Baron, David P.

• ISBN13: 9780136083924
• ISBN10: 0136083927
• Edition: 6th
• Format: Hardcover
• Copyright: 2009-02-03
• Publisher: Prentice Hall

Summary

Businesses compete in many ways, including nonmarket areas like corporate responsibility. Learn how to sharpen your firmrs"s competitive edge. Baronrs"s integrated approach combines the disciplines of economics, political science, law, and ethics to provide a deeper understanding of the managerial issues that arise in the business landscape. The sixth edition retains the structure, much of the subject matter, and the conceptual frameworks of the fifth edition but adds two new chapters. The entire text has been updated with new conceptual materials and applications. Strategy and the Non-Market Environment; Public Politics and Non-Market Strategy; Government and Markets; International Political Economy; Ethics and Corporate Social Responsibility Todayrs"s businesses need to compete in both the market and nonmarket arenas. Written to assist managers improve the performance of their businesses, this text teaches readers how to balance shareholder profits and the consumer appeal of corporate social responsibility.

Table of Contents

Strategy and the Nonmarket Environment

Market and Nonmarket Environments

Integrated Strategy

The News Media and Nonmarket Issues

Private Politics

Crisis Management

Integrative Case: Wal-Mart: Nonmarket Pressure and Reputation Risk (A)

Public Politics and Nonmarket Strategy

Nonmarket Analysis for Business

Formulating Nonmarket Strategies for Government Arenas

Implementing Nonmarket Strategies in Government Arenas

Integrative Case: Fuel Economy Standards 2007

Government and Markets

Antitrust: Economics, Law, and Politics

Regulation: Law, Economics, and Politics

Environmental Protection: Economics, Politics, and Management

Law and Markets

Information Industries and Nonmarket Issues

Integrative Case: Credit Card Regulation

International Political Economy

The Political Economy of Japan

The Political Economy of the European Union

China: History, Culture, and Political Economy

Emerging Markets

The Political Economy of International Trade Policy

Integrative Case: Toys lsquo;Rrsquo; Us and Globalization

Ethics and Corporate Social Responsibility

Corporate Social Responsibility

Ethics Systems: Utilitarianism

Ethics Systems: Rights and Justice

Implementing Ethics Systems

Ethics Issues in International Business

Integrative Case: GlaxoSmithKline and AIDS Drugs Policy

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