Business Logic for Sustainability An Analysis of the Food and Beverage Industry

by Ionescu-Somers, Aileen; Steger, Ulrich

• ISBN13: 9780230551312
• ISBN10: 0230551319
• Format: Hardcover
• Copyright: 2008-09-15
• Publisher: Palgrave Macmillan

Summary

This book explores corporate sustainability management in the food and beverage industry, whilst also addressing the threats of impending legislation and the latest debates, such as obesity and the coffee crisis.

Table of Contents

List of Tables	p. viii
List of Figures	p. ix
Acknowledgements	p. xii
List of Abbreviations	p. xiv
Foreword	p. xvi
Preface	p. xvii
Executive Summary	p. xix
Building the Business Logic	p. 1
Introduction	p. 3
Background: the conundrum	p. 4
Conceptual framework	p. 6
The BCS project	p. 7
Research questions and objectives	p. 8
Terminology	p. 9
Research instruments	p. 10
Survey results	p. 10
Interviews with corporate executives and stakeholders	p. 11
Participating companies	p. 12
The roadmap	p. 13
Industry and Competitive Analysis	p. 15
Introduction	p. 15
Industry definition and profile	p. 16
Demographics, consumption trends and markets	p. 17
Competitive analysis	p. 20
Degree of rivalry	p. 21
Barriers to entry	p. 22
Threat of substitutes	p. 23
Supplier power	p. 23
Buyer power	p. 24
Synthesis	p. 27
The Economic Relevance of Sustainability Issues	p. 29
Introduction	p. 29
Industry awareness of sustainable development and issues	p. 30
The food and beverage value chain	p. 36
What are the issues?	p. 37
Upstream	p. 41
Raw materials and natural resource depletion	p. 41
Social impacts	p. 50
Market distortions	p. 52
Power of multinationals	p. 54
Operations and downstream	p. 59
Manufacturing operations	p. 59
Traceability and health	p. 62
Synthesis	p. 74
The Pressure of Stakeholders	p. 78
Introduction	p. 78
Food and beverage industry stakeholders	p. 79
Deterring stakeholders	p. 80
Promoting stakeholders	p. 94
Synthesis	p. 108
The Value of Value Drivers	p. 112
Introduction	p. 112
The concept of shareholder value	p. 113
Food and beverage industry value drivers	p. 117
Reputation enhancement and brand value	p. 121
Attracting and retaining talent	p. 128
Innovation and revenue increase	p. 132
Synthesis	p. 143
Rolling Out the Business Logic	p. 147
Corporate Sustainability Management	p. 149
Introduction	p. 149
Corporate culture, vision and the mindsets of managers	p. 151
Sustainability strategy design	p. 160
What good is a sustainability strategy?	p. 160
Organizational structure	p. 166
Structure and interaction between key business units	p. 166
Importance of functions: 'Opposers' and 'Promoters'	p. 174
Top management	p. 178
The 'second layer'	p. 180
The 'old guard'	p. 180
'New age' managers	p. 181
Supply chain and purchasing officers	p. 182
Brand and marketing managers	p. 185
Processes and systems	p. 191
Issue tracking, mapping and prioritization	p. 193
Integrating issues into strategic decision-making	p. 199
Implementation: working with mindsets and getting managers on board	p. 205
Synthesis	p. 235
References	p. 239
Index	p. 249
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