9780073529905

Business Marketing : Connecting Strategy, Relationships, and Learning

by ;
  • ISBN13:

    9780073529905

  • ISBN10:

    0073529907

  • Edition: 4th
  • Format: Hardcover
  • Copyright: 1/25/2008
  • Publisher: McGraw-Hill/Irwin

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Summary

Business Marketing, 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.

Table of Contents

Business Markets and Business Marketing
Introduction to Business Marketing
The Character of Business Marketing
The Purchasing Function
Organizational Buyer Behavior
Foundations for Creating Value
Market Opportunities
Marketing Strategy
Weaving Marketing into the Fabric of the Firm
Business Marketing Programming
Developing and Managing Offerings
Business Marketing Channels
Creating Customer Dialogue
Communicating via Advertising, trade Shows, and PR
The One-To-One Media
Sales and Sales Management
Pricing & Negotiating for Value
Managing Programs and Customers
Evaluating Marketing Efforts
Customer Retention and Maximization Cases
Blue track Sourcing
Calox (A) (B)
Daynor Chemical Company
ExhibitsPlus
Fleury Equipment de Batiment
JC Decaux
Jewelmart.com
Lafarge-Aget
Li & Fung Limited
Little Tikes Commercial Play Systems
Materials Engineering and testing Laboratories
Outdoor Sporting Products
Pfizer Animal Health Products (A) (B)
Planktos Inc.
Strategic Marketing Insights
SPC Products
Three Rivers Optical
Whole Tree Energy
Table of Contents provided by Publisher. All Rights Reserved.

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