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Business Research Methods (with Qualtrics Printed Access Card),9781111826925
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Business Research Methods (with Qualtrics Printed Access Card)

by ; ; ;
Edition:
9th
ISBN13:

9781111826925

ISBN10:
1111826927
Format:
Hardcover
Pub. Date:
3/12/2012
Publisher(s):
Cengage Learning
List Price: $346.99

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This is the 9th edition with a publication date of 3/12/2012.
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Summary

This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.


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