Acknowledgments | |
Intro to Business School | p. 1 |
Before You Arrive | p. 7 |
MBA Social Life | p. 17 |
Academics: What to Expect | p. 21 |
Team Projects | p. 29 |
Case Analysis | p. 35 |
Key Concepts: Marketing | p. 41 |
Key Concepts: Statistics | p. 47 |
Key Concepts: Operations and Manufacturing | p. 55 |
Key Concepts: Competitive Strategy | p. 63 |
Key Concepts: Finance | p. 69 |
Key Concepts: Economics | p. 79 |
Key Concepts: Accounting | p. 87 |
Recruiting | p. 99 |
Final Thoughts | p. 115 |
MBA-ese (Glossary) | p. 117 |
About the Authors | p. 119 |
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