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9781591844068

Business Stripped Bare Adventures of a Global Entrepreneur

by
  • ISBN13:

    9781591844068

  • ISBN10:

    1591844061

  • Edition: Reprint
  • Format: Paperback
  • Copyright: 2011-04-26
  • Publisher: Portfolio Trade
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List Price: $17.00

Summary

"The brave may not live forever-but the cautious do not live at all!" -Sir Richard Branson Richard Branson is an iconic entrepreneur and the founder of Virgin Airways, Virgin Records, and many other Virgin businesses around the world. Now he shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant, and audacious deals. Combining invaluable advice with remarkable, and candid stories of Virgin's greatest achievements, as well as some of its setbacks, this is a dynamic, inspirational, and truly original guide. Whether you are an executive, an entrepreneur, or are just starting out, Branson strips business down to show how you can succeed and make a difference.

Author Biography

Richard Branson is an iconic entrepreneur and the founder of Virgin Atlantic Airways, Virgin Records, and many other Virgin businesses around the world. Now he shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant, and audacious deals.

Table of Contents

Acknowledgmentsp. xi
Introductionp. 1
People: Find Good People-Set Them Freep. 13
Brand: Flying the Flagp. 41
Delivery: Special Deliveryp. 95
Learning from Mistakes and Setbacks: Damage Reportp. 169
Innovation: A Driver for Businessp. 215
Entrepreneurs and Leadership: Holding on and Letting Gop. 253
Social Responsibility: Just Businessp. 287
Epilogue: Successp. 323
Afterwordp. 329
Indexp. 341
Table of Contents provided by Ingram. All Rights Reserved.

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