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9780007107964

Business As Unusual

by
  • ISBN13:

    9780007107964

  • ISBN10:

    000710796X

  • Format: Paperback
  • Copyright: 2002-04-01
  • Publisher: Thorsons Element
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List Price: $14.95

Summary

(Thorsons) The story of the triumph of Anita Roddick, the creator and owner of the company, The Body Shop, whose claim to fame has been as 'A Registered Attitude Company.' Details how ANita was able to create a phenomenally successful company without harming the environment or violating human rights, both issues about which she feels strongly. Softcover. Hardcover available

Table of Contents

Introduction: Oh, the Joy of the Journey! ix
What's Business All About?
3(28)
Who Wants to Be an Entrepreneur?
31(22)
We Were Searching for Employees, but People Turned Up Instead
53(20)
Persuasive Passion
73(22)
The Tyranny of the Beauty Business
95(18)
Making It as a Woman
113(24)
Taking a Bath in the US
137(22)
Kicking Up a Fuss on the Campaign Trail
159(26)
Merchants of Vision
185(30)
A Bull's-Eye on my Back
215(20)
The Lego Set from Hell
235(24)
Reinventing The Body Shop
259(20)
Index 279

Supplemental Materials

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