BUSN 4 (with Business CourseMate with eBook Printed Access Card)

by Kelly,Marcella

Edition:

4th

ISBN13:

9781111221461

ISBN10:

1111221464

Format:

Paperback

Pub. Date:

2/4/2011

Publisher(s):

SOUTH-WESTERN COLLEGE

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Summary

Readers discover the energy and excitement found in business today within the engaging and accessible presentation found in BUSN4 Designed specifically for today?s learner, BUSN?s streamlined, riveting design presents all of the core Introduction to Business topics in only seventeen succinct chapters, including a unique chapter on Business Communications. BUSN4 directly connects readers with what?s happening in business today and how it will affect them. The book focuses on business principles most important to the learner?s success with less reading, more visuals, and manageable chunks of information. Memorable examples relate business topics to everyday life and career success, while tightly integrated resources, such as CourseMate, an interactive teaching and learning solution, and the latest news feeds, help sharpen business, study, and communication skills.

The Business Environment
Business Now: Change is the Only Constant
Economics: The Framework for Business
The World Marketplace: Business without Borders
Business Ethics and Social Responsibility: Doing Well by Doing Good
Business Communication: Creating and Delivering Messages that Matter
Creating a Business
Business Formation: Choosing the Form that Fits
Small Business and Entrepreneurship: Economic Rocket Fuel
Financing a Business
Accounting: Decision Making By the Numbers
Finance: Acquiring and Using Funds to Maximize Value
Securities Markets: Trading Financial Resources
Marketing a Business
Marketing: Building Profitable Customer Connections
Product and Promotion: Creating and Communicating Value
Distribution and Pricing: Right Product, Right Person, Right Place, Right Price
Managing a Business
Management Motivation and Leadership: Bringing Business to Life
Human Resource Management: Building a Top-Quality Workforce
Managing Information and Technology: Finding New Ways to Learn and Link
Operations Management: Putting it All Together
Online Appendices
Labor Unions and Collective Bargaining
Business Law
Personal Finance
Table of Contents provided by Publisher. All Rights Reserved.