The Buying Brain: Secrets for Selling to the Subconscious Mind

by A.K. Pradeep

• ISBN13: 9780470646786
• ISBN10: 0470646780
• Format: eBook
• Copyright: 2010-07-01
• Publisher: Wiley

Summary

If You Understand Brain Basics, You'll Sell MoreAs much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains.The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives. The Buying Brain gives you the key to bull; Brain-friendly product concepts, design, prototypes, and formulation bull; Highly effective packaging, pricing, advertising, and in-store marketing bull; Building stronger brands that attract deeper consumer loyaltyA highly readable guide to some of today's most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier - the human brain.

Table of Contents

Introducing the Buying Brain

$1 Trillion to Persuade the Brain

Neuromarketing Technology

Your Customer's Brain is 100,000 Years Old

The Brain 101 in Ten Minutes

The Five Senses and The Buying Brain

The Boomer Brain is Buying

The Female Brain is Buying

The Mommy Brain is Buying

The Empathic Brain Is Buying

Engaging the Buying Brain

Neuromarketing Measures and Metrics

The Consumer Journey

The Buying Brain and Brands

The Buying Brain and Products

The Buying Brain and Packaging

The Buying Brain in the Aisle

The Buying Brain and Advertising

The Buying Brain, Screens, and Social Media

Vision of the Future

Table of Contents provided by Publisher. All Rights Reserved.