Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
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Acknowledgments | p. vii |
Introduction | p. 1 |
Institutions and Audiences | |
Introduction | p. 17 |
The Moms 'n' Pops of CATV | p. 24 |
A Taste of Class: Pay-TV and the Commodification of Television in Postwar America | p. 44 |
Cable's Digital Future | p. 66 |
If It's Not TV, What Is It? The Case of U.S. Subscription Television | p. 85 |
Where the Cable Ends: Television beyond Fringe Areas | p. 103 |
Channels | |
Introduction | p. 129 |
Discovery's Wild Discovery: The Growth and Globalization of TV's Animal Genres | p. 137 |
Tunnel Vision and Food: A Political-Economic Analysis of Food Network | p. 158 |
Target Market Black: BET and the Branding of African America | p. 177 |
Monolingualism, Biculturalism, and Cable TV: HBO Latino and the Promise of the Multiplex | p. 194 |
Gay Programming, Gay Publics: Public and Private Tensions in Lesbian and Gay Cable Channels | p. 215 |
The Nickelodeon Brand: Buying and Selling the Audience | p. 234 |
Cable Programs: The Platinum Age of Television? | |
Introduction | p. 255 |
Cable Watching: HBO, The Sopranos, and Discourses of Distinction | p. 261 |
Bank Tellers and Flag Wavers: Cable News in the United States | p. 284 |
Dualcasting: Bravo's Gay Programming and the Quest for Women Audiences | p. 302 |
"I'm Rich, Bitch!!!": The Comedy of Chappelle's Show | p. 319 |
Worldwide Wrestling Entertainment's Global Reach: Latino Fans and Wrestlers | p. 338 |
About the Contributors | p. 359 |
Index | p. 363 |
Table of Contents provided by Ingram. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.