Campaign 2000 A Functional Analysis of Presidential Campaign Discourse

by Benoit, William L.; McHale, John P.; Hansen, Glenn J.; Pier, P. M.; McGuire, John P.

• ISBN13: 9780742529144
• ISBN10: 0742529142
• Format: Paperback
• Copyright: 2003-09-25
• Publisher: Rowman & Littlefield Publishers

Summary

Campaign 2000 applies the functional theory of political campaign discourse--analyzing how messages acclaim, attack, or defend--to several different forms of campaign communication in the 2000 U.S. presidential primary and general election. These forms include political advertisements on television and radio, debates, television talk show appearances, campaign web pages, and convention speeches by candidates and their spouses. The authors also look at the election outcomes and explore lessons to apply to future campaign discourse.

Author Biography

John P. McGuire teaches at Oklahoma State University.

Table of Contents

Preface	vii
Part I. Introduction
1. Overview: The Functional Theory of Political Campaign Discourse	1	(16)
2. Method and Procedures: Analyzing Functions and Topics	17	(16)
Part II. Primaries
3. Primary Television Spots	33	(18)
4. Primary Debates	51	(20)
5. Primary Web Pages	71	(16)
6. Primary Radio Spots	87	(22)
7. Primary Television Talk Show Appearances	109	(18)
Part III. Nominating Conventions
8. Featured Speakers	127	(18)
9. Acceptance Addresses	145	(10)
10. Spouses' Speeches	155	(8)
Part IV. General Election Campaign
11. General Television Spots	163	(16)
12. General Debates	179	(10)
13. General Web Pages	189	(10)
14. General Radio Spots	199	(16)
15. General Television Talk Show Appearances	215	(14)
Part V. Conclusion and Implications
16. Implications	229	(26)
References	255	(16)
Topic Index	271	(8)
Author Index	279	(6)
About the Authors	285