Career Warfare: 10 Rules for Building a Sucessful Personal Brand on the Business Battlefield

by D'Alessandro, David

• ISBN13: 9780071597296
• ISBN10: 0071597298
• Edition: 2nd
• Format: Paperback
• Copyright: 2008-07-02
• Publisher: McGraw Hill

Summary

What really defines those people who get ahead? It's not enough to be talented and hardworking. You have to convince powerful people to trust you. In the nationally bestselling Career Warfare, D'Alessandro lays out the unwritten rules of organizational life and shows you how to build the kind of personal reputation that will allow you to break away from the pack. Book jacket.

Author Biography

David F. D’Alessandro former Chairman andCEO of John Hancock Financial Services, serves as an advisorand guest speaker on a variety of issues facing business today.

Table of Contents

Preface	p. v
Acknowledgments	p. vii
Introduction	p. 1
Try to Look Beyond Your Own Navel	p. 13
Like It or Not, Your Boss Is the Coauthor of Your Brand	p. 39
Put Your Boss on the Couch	p. 59
Learn Which One Is the Pickle Fork	p. 85
Kenny Rogers Is Right	p. 107
It's Always Show Time	p. 123
Make the Right Enemies	p. 145
Try Not to Be Swallowed by the Bubble	p. 159
The Higher You Fly, The More You Will Be Shot At	p. 179
Everybody Coulda Been a Contender; Make Sure You Stay One	p. 197
Index	p. 209
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