Career Warfare : 10 Rules for Building a Successful Personal Brand and Fighting to Keep It

by D'Alessandro, David F.

• ISBN13: 9780071417587
• ISBN10: 0071417583
• Edition: 1st
• Format: Hardcover
• Copyright: 2003-11-24
• Publisher: McGraw-Hill

Summary

In his signature, outspoken style, D'Alessandro offers concrete advice on building a reputation that commands respect, coping with office politics, and surviving the less-than-sane aspects of any organization. He explains why only 20 percent of the people in a given corporation are truly valuable to the organization, demonstrates the right way to polish the boss's image and prevent the boss from tarnishing the reader's, and provides valuable lessons in the etiquette of reputation building.

Author Biography

David F. D'Alessandro is Chairman and Chief Executive Officer of John Hancock Financial Services.

Table of Contents

Introduction	p. 1
Try to Look Beyond Your Own Navel	p. 13
Like It or Not, Your Boss Is the Coauthor of Your Brand	p. 39
Put Your Boss on the Couch	p. 59
Learn Which One Is the Pickle Fork	p. 85
Kenny Rogers Is Right	p. 107
It's Always Show Time	p. 123
Make the Right Enemies	p. 145
Try Not to Be Swallowed by the Bubble	p. 159
The Higher You Fly, The More You Will Be Shot At	p. 179
Everybody Coulda Been a Contender; Make Sure You Stay One	p. 197
Index	p. 209
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