Career Warfare : 10 Rules for Building a Successful Personal Brand and Fighting to Keep It

by D'Alessandro, David F.

• ISBN13: 9780071462143
• ISBN10: 0071462147
• Edition: 1st
• Format: Paperback
• Copyright: 2005-09-22
• Publisher: McGraw-Hill

Summary

From the best-selling author of Brand Warfare and outspoken former CEO of John Hancock David F. D'¬"Alessandro, Career Warfare is a '¬Show to succeed book'¬ for the ambitious person interested in breaking out of the pack and climbing high up the corporate ladder. The premise is simple: It'¬"s hard to leave your peers behind and really excel. What sets the really successful players apart from those who never rise to the level of their ambitions is the character they reveal and the name they make for themselves with the people they meet in their working life. This book will offer concrete advice on building the kind of reputation that makes people want to take a chance on you. In D'¬"Alessandro'¬"s trademark style, it will also talk frankly and humorously about the absurd nature of corporate life. And it will offer shrewd recommendations to help the sane persons survive the less-than-same aspects of any organization '¬" and eventually, take over the asylum. In the tradition of the best-selling, What They Still Don'¬"t Teach You at Harvard Business School, D'¬"Alessandro reveals the unwritten rules for reaching the top of any field. D'¬"Alessandro reveals how business really works and speaks directly to any one in business '¬" and provides savvy advice for every level. '¬SSure you'¬"ll need accomplishments to get ahead. You'¬"ll need to work hard and be smart. But the competition is stiff. Brains, hard work, and accomplishments are just a minimum requirement. If you intend to succeed, the stuff your mother told you '¬" work hard, be polite, dress neatly, is all helpful. But the biggest mistake you can make is to assume that the business world is rational, and success will proceed in a rational manner from your good performance reviews. Corporations are really just like vertical villages, driven by gossip, intrigue, and anecdote. More than anything else, your reputation determines whether you conquer the vertical village or are defeated by it. The name you make for yourself determines whether you become the mayor '¬" or the village idiot.'¬ From one of America'¬"s most prominent and respected CEO'¬"s, with a best-selling track record, Career Warfare provides object lessons on success for leaders at every level.

Author Biography

David F. D'Alessandro is former Chairman and Chief Executive Officer of John Hancock Financial Services. D'Alessandro spearheaded John Hancock's appearance on the New York Times list of the top 100 brands of the 20th century.

Table of Contents

Introduction	1	(12)
Rule One: Try to Look Beyond Your Own Navel	13	(26)
Rule Two: Like It or Not, Your Boss Is the Coauthor of Your Brand	39	(20)
Rule Three: Put Your Boss on the Couch	59	(26)
Rule Four: Learn Which One Is the Pickle Fork	85	(22)
Rule Five: Kenny Rogers Is Right	107	(16)
Rule Six: It's Always Show Time	123	(22)
Rule Seven: Make the Right Enemies	145	(14)
Rule Eight: Try Not to Be Swallowed by the Bubble	159	(20)
Rule Nine: The Higher You Fly, The More You Will Be Shot At	179	(18)
Rule Ten: Everybody Coulda Been a Contender; Make Sure You Stay One	197	(12)
Index	209