Careers In Communications

by Noronha, Shonan

• ISBN13: 9780071437356
• ISBN10: 0071437355
• Edition: 4th
• Format: Paperback
• Copyright: 2004-09-10
• Publisher: McGraw-Hill

Summary

This book provides a comprehensive guide for those seeking a career in communicationsComprehensive coverage and well-organized chapters offer an overview of the career path, discussion of qualifications, employment settings, earnings, and interviews with people on-the-job.Packed with hard-hitting information on the variety of careers in communications plus an appendix of sources of additional information.

Author Biography

Shonan Noronha is a writer, producer, educator, and internationally recognized authority on mass media communication. She is president of Media Resources, a West Harrison, New York–based consulting firm serving the media, corporations, and educational institutions.

Table of Contents

Foreword	p. ix
Preface	p. xiii
Acknowledgments	p. xix
The Evolving Global Marketplace	p. 1
Market Demands
What Professional Communicators Do
Developments in Technology
The Challenges of New Technology
Fantasy Versus Reality
Journalism	p. 9
Current Challenges
Technical Skills
About Journalism
Where the Jobs Are
Salary Information
Job Descriptions: Newspapers
Job Descriptions: Wire Services and Syndicates
Job Descriptions: Magazines
Job Descriptions: Broadcast Journalism
Awards and Scholarships
Accredited Journalism Programs
Sources of Information
Photography	p. 39
Current Challenges
The Technology Advantage
Online Resources
Where the Jobs Are
Photojournalism
Industrial Photography
Scientific and Technical Photography
Teaching
Working for the Government
Photo Processing, Retail, and Other Opportunities
Education and Experience
Your Portfolio
Continuing Education
Sources of Information
Film	p. 71
Current Challenges
The Technology Advantage
Where the Jobs Are
Job Descriptions
Education and Experience
Unions and Guilds
Sources of Information
Radio and Audio in Media and the Recording Industry	p. 93
The Birth of Broadcasting
Radio Today
Audio in Media
The Recording Industry
The Digital Challenge
A Demanding Career
The Technology Advantage
Explore the Industry
Where the Jobs Are
Job Descriptions
Education and Experience
Salaries in Radio and Audio
Sources of Information
Television and Video	p. 119
Current Challenges
The Technology Advantage
Insights of Working Pros
Where the Jobs Are
Salary Information
Job Descriptions
Education and Experience
Professional Training
Awards and Festivals
Unions, Guilds, and Associations
Sources of Information
Multimedia	p. 149
The Multimedia Landscape
Current Challenges
The Technology Advantage
About Multimedia
Where the Jobs Are
Job Descriptions
Education and Experience
Sources of Information
Advertising	p. 171
Current Challenges
The Technology Advantage
Where the Jobs Are
Job Descriptions
Salaries in Advertising
Education and Experience
Trade Schools
Professional Organizations
Sources of Information
Public Relations	p. 193
Current Challenges
Skills in Demand
Insights of Working Pros
Specialty Areas
The Technology Advantage
Major Industry Sectors
Where the Jobs Are
Job Descriptions
Salaries in Public Relations
Education
Personal Characteristics
Experience
Sources of Information
Job Search	p. 219
Employment Trends
Research
Job Postings
Career Information Online
Internships
Contacts
Resumes and Cover Letters
Portfolios
The Interview
Recommended Reading
Women and Minorities	p. 231
What the Numbers Show
Insights of Working Pros
Career Planning
Industry Initiatives
Nurturing Organizations
Scholarships and Awards
North of the Border
Sources of Information
Professional Associations and Societies	p. 247
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