Cases and Exercises in International Business

by Rarick, Charles A.

• ISBN13: 9780130661050
• ISBN10: 0130661058
• Format: Paperback
• Copyright: 2003-01-01
• Publisher: Pearson College Div

Summary

This casebook provides readers with an application-oriented approach to learning international business, allowing them to apply text material to problems relevant to global business activities. A nine-part organization groups cases and exercises into basic themes and various aspects of international business under the headings of: the environment of international business; international trade issues; the global monetary system; international strategy and alliances; international marketing; import/export, location decisions, global manufacturing; international human resource management and culture; international finance, accounting, and taxation; and ethics in international business. For individuals interested in the issues and ideas of international business.

Table of Contents

Preface	vii
About the Author	viii
Contributors	ix
PART ONE The Environment of International Business	1	(26)
Is Coke Still ``It'' in the Global Marketplace?	2	(3)
Where's the Beef?	5	(3)
Pez Dispensers to Boomerangs	8	(2)
Whose Harley is it?	10	(3)
Ted and Harry's Ice Cream Factory	13	(4)
A Canadian Mystery	17	(2)
Rawlings Sporting Goods	19	(8)
Multinational Corporations	25	(2)
PART TWO International Trade Issues	27	(16)
Sunshine Farms	28	(2)
Silicon Valley South?	30	(3)
Chiquita Brands International	33	(10)
NAFTA	36	(1)
Free Trade Area of the Americas	37	(3)
World Trade Organization	40	(1)
Competitive Advantage of Nations	41	(2)
PART THREE The Global Monetary System	43	(19)
E-Cash	44	(2)
Trading Pesos for Greenbacks	46	(2)
Global Trade Blues	48	(3)
The Mouse That Roared	51	(11)
The Foreign Exchange Market	54	(2)
International Monetary Fund	56	(1)
The World Bank	57	(1)
The Euro	58	(1)
Abolish the IMF?	59	(3)
PART FOUR International Strategy and Alliances	62	(20)
Wal-Mart or Carrefour	63	(2)
Brilliance China Automotive	65	(3)
Diamonds Are a Rebel's Best Friend	68	(2)
Citizens Bank of Jamaica	70	(5)
The Toledo Bicycle Company	75	(2)
The Great Oklahoma Oil Company	77	(3)
Do You DoCoMo?	80	(2)
PART FIVE International Marketing	82	(23)
N-e-s-t-l-e-s	83	(2)
Taxing the Demon Weed	85	(2)
Fine Belgian Chocolates	87	(3)
Peeling Like a Banana	90	(4)
Tonia Motorbikes	94	(2)
Pegasus Footwear	96	(3)
Plunge Furniture Factory	99	(6)
Marketing to the Mexicans	104	(1)
PART SIX Import/Export, Location Decisions and Global Manufacturing	105	(14)
Moonbeam Electronics	106	(2)
Happy Thanksgiving!	108	(2)
Rocko Handbags	110	(2)
Which Country Next?	112	(2)
Anne-Marie and Mighty-Mart	114	(5)
Where Do I Find Global Customers?	117	(2)
PART SEVEN International Human Resource Management and Culture	119	(28)
Trying to Do Business in Mexico, Gringo Style	120	(5)
Sushi for Pizza	125	(3)
Ed's Big Career Move	128	(2)
Jill O'Reilly Goes to Taiwan	130	(2)
Canada Timber	132	(4)
A Naive Sahab in India	136	(4)
Au Revoir, Mrs. Williamson	140	(7)
Hofstede's Cultural Classification Model	144	(3)
PART EIGHT International Finance, Accounting, and Taxation	147	(23)
Wilson International	148	(3)
``Baa''d Pricing Policies	151	(4)
``Baa''st Transfer Price	155	(6)
Diving into a Tax Haven	161	(2)
Praying for Dollars, Riyals, or Shekels	163	(7)
Exercise in International Accounting	167	(2)
IASC	169	(1)
PART NINE Social Responsibility in International Business	170	(1)
EZ Casino2U.Com	171	(2)
BMS Information Technologies	173	(2)
Regal Cruise Lines	175	(2)
Gethal Amazonas	177	(2)
Fair-Trade Coffee	179

Excerpts

This book acts as a supplement to the traditional text in international business and is considered appropriate for both an undergraduate and a graduate audience. The cases and exercises can be utilized as in-class activities or assigned as homework; whichever the instructor deems most appropriate. The casebook provides a more application-oriented approach to the teaching of international business. Students apply what they have read in the textbook or in class to problems relevant to global business activities. The cases ask students to solve a problem related to various aspects of international business, and the discussion questions are provided as a guide to this analysis. The experiential exercises provide for either individual or group learning, and some of the exercises can be completed outside of class. The Web-based exercises are especially good assignments for individual, outside-of-class work. Many of the cases can be effectively conducted during class time in a small group setting. Most of the cases have been written so as not to require too much class time. The longer cases can be used for group projects and/or presentations. Cases and exercises are grouped into basic themes regarding international business; however, many of the cases can be used to teach a variety of topics, and users should feel free to assign them in the course where they seem most appropriate. Problems in international business do not always fit into just one topical area, and cross-fertilization of ideas can be a useful to the learning experience. I would like to thank the following people for their ideas, feedback, and contributions: Dr. Kenneth R. Tillery of Middle Tennessee State University, Dr. Mike Peng of Ohio State University, and Professor Lauryn De George of the University of Central Florida.