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Cases and Exercises in International Business

by
Edition:
1st
ISBN13:

9780130661050

ISBN10:
0130661058
Format:
Paperback
Pub. Date:
1/1/2003
Publisher(s):
Prentice Hall

Summary

This casebook provides readers with an application-oriented approach to learning international business, allowing them to apply text material to problems relevant to global business activities. A nine-part organization groups cases and exercises into basic themes and various aspects of international business under the headings of: the environment of international business; international trade issues; the global monetary system; international strategy and alliances; international marketing; import/export, location decisions, global manufacturing; international human resource management and culture; international finance, accounting, and taxation; and ethics in international business. For individuals interested in the issues and ideas of international business.

Table of Contents

Preface vii
About the Author viii
Contributors ix
PART ONE The Environment of International Business 1(26)
Is Coke Still ``It'' in the Global Marketplace?
2(3)
Where's the Beef?
5(3)
Pez Dispensers to Boomerangs
8(2)
Whose Harley is it?
10(3)
Ted and Harry's Ice Cream Factory
13(4)
A Canadian Mystery
17(2)
Rawlings Sporting Goods
19(8)
Multinational Corporations
25(2)
PART TWO International Trade Issues 27(16)
Sunshine Farms
28(2)
Silicon Valley South?
30(3)
Chiquita Brands International
33(10)
NAFTA
36(1)
Free Trade Area of the Americas
37(3)
World Trade Organization
40(1)
Competitive Advantage of Nations
41(2)
PART THREE The Global Monetary System 43(19)
E-Cash
44(2)
Trading Pesos for Greenbacks
46(2)
Global Trade Blues
48(3)
The Mouse That Roared
51(11)
The Foreign Exchange Market
54(2)
International Monetary Fund
56(1)
The World Bank
57(1)
The Euro
58(1)
Abolish the IMF?
59(3)
PART FOUR International Strategy and Alliances 62(20)
Wal-Mart or Carrefour
63(2)
Brilliance China Automotive
65(3)
Diamonds Are a Rebel's Best Friend
68(2)
Citizens Bank of Jamaica
70(5)
The Toledo Bicycle Company
75(2)
The Great Oklahoma Oil Company
77(3)
Do You DoCoMo?
80(2)
PART FIVE International Marketing 82(23)
N-e-s-t-l-e-s
83(2)
Taxing the Demon Weed
85(2)
Fine Belgian Chocolates
87(3)
Peeling Like a Banana
90(4)
Tonia Motorbikes
94(2)
Pegasus Footwear
96(3)
Plunge Furniture Factory
99(6)
Marketing to the Mexicans
104(1)
PART SIX Import/Export, Location Decisions and Global Manufacturing 105(14)
Moonbeam Electronics
106(2)
Happy Thanksgiving!
108(2)
Rocko Handbags
110(2)
Which Country Next?
112(2)
Anne-Marie and Mighty-Mart
114(5)
Where Do I Find Global Customers?
117(2)
PART SEVEN International Human Resource Management and Culture 119(28)
Trying to Do Business in Mexico, Gringo Style
120(5)
Sushi for Pizza
125(3)
Ed's Big Career Move
128(2)
Jill O'Reilly Goes to Taiwan
130(2)
Canada Timber
132(4)
A Naive Sahab in India
136(4)
Au Revoir, Mrs. Williamson
140(7)
Hofstede's Cultural Classification Model
144(3)
PART EIGHT International Finance, Accounting, and Taxation 147(23)
Wilson International
148(3)
``Baa''d Pricing Policies
151(4)
``Baa''st Transfer Price
155(6)
Diving into a Tax Haven
161(2)
Praying for Dollars, Riyals, or Shekels
163(7)
Exercise in International Accounting
167(2)
IASC
169(1)
PART NINE Social Responsibility in International Business 170(1)
EZ Casino2U.Com
171(2)
BMS Information Technologies
173(2)
Regal Cruise Lines
175(2)
Gethal Amazonas
177(2)
Fair-Trade Coffee
179

Excerpts

This book acts as a supplement to the traditional text in international business and is considered appropriate for both an undergraduate and a graduate audience. The cases and exercises can be utilized as in-class activities or assigned as homework; whichever the instructor deems most appropriate. The casebook provides a more application-oriented approach to the teaching of international business. Students apply what they have read in the textbook or in class to problems relevant to global business activities. The cases ask students to solve a problem related to various aspects of international business, and the discussion questions are provided as a guide to this analysis. The experiential exercises provide for either individual or group learning, and some of the exercises can be completed outside of class. The Web-based exercises are especially good assignments for individual, outside-of-class work. Many of the cases can be effectively conducted during class time in a small group setting. Most of the cases have been written so as not to require too much class time. The longer cases can be used for group projects and/or presentations. Cases and exercises are grouped into basic themes regarding international business; however, many of the cases can be used to teach a variety of topics, and users should feel free to assign them in the course where they seem most appropriate. Problems in international business do not always fit into just one topical area, and cross-fertilization of ideas can be a useful to the learning experience. I would like to thank the following people for their ideas, feedback, and contributions: Dr. Kenneth R. Tillery of Middle Tennessee State University, Dr. Mike Peng of Ohio State University, and Professor Lauryn De George of the University of Central Florida.


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