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9780071602211

CATS: The Nine Lives of Innovation

by
  • ISBN13:

    9780071602211

  • ISBN10:

    0071602216

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2009-01-06
  • Publisher: McGraw-Hill Education

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Summary

The purrfect path to innovation by the coauthor ofFish! .Everybody�s heard the expression: Curiosity killed the cat. But every successful businessperson will tell you that curiosity is the key to innovation. This book pounces on the subject of innovation like a cat on a mouse (who�s still trying to figure out who moved its cheese). .InCats, Lundin explains the four challenges to innovation that are found in every business and organization. Then he reveals the nine �lives� of innovation, offering practical ways to unleash it in our everyday lives. Unlike other books, which talk about innovation in the abstract, Cats! is down-to-earth and playful, designed to spark creativity companywide. Once employees discover the joys of innovation, the fur will fly!

Author Biography

Stephen C. Lundin is a writer and filmmaker with a background in business, management, and education. His bestselling book FISH! has appeared continuously on the Wall Street Journal and BusinessWeek bestseller lists, and has been published in 34 languages.

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Table of Contents

Introduction and Overview
Why Cats? Four Challenges, Nine Lives Nine Lives of Innovation Overcome Clutter
Always be Prepared Understand
That Innovation Isn't Normal Welcome Real Provocation Promote Imaginary
Provocation Say, 'How Fascinating'
Fail Early and Fail Well Pounce on Change Master CAT Wrangling
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

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The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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