Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
Joanna MacDonald leads a cause marketing team at a Boston hospital. With Joe, she is founder of the Six Figure Cause Marketing training program (http://sixfigurecausemarketing.com).
Part I: Getting Started with Cause Marketing 7
Chapter 1: Getting to Know What Cause Marketing Is All About 9
Chapter 2: Launching a Successful Cause Marketing Program 25
Chapter 3: What a Beautiful Couple You Make! Finding the Right Partner 51
Chapter 4: Making Your Best Qualities Work for You 69
Part II: Promoting Your Cause Marketing Plan 79
Chapter 5: Selling Cause Marketing Programs 81
Chapter 6: Closing the Deal 99
Part III: Implementing Your Cause Marketing Program 113
Chapter 7: Implementing Your Point-of-Sale Program 115
Chapter 8: Working with Purchase or Action-Triggered Donation Programs 137
Part IV: Taking Your Cause Marketing Program Online 149
Chapter 9: Taking Your Cause Marketing Program Online 151
Chapter 10: The Next Frontier: Location-Based Cause Marketing 187
Part V: Expanding Your Cause Marketing Plan 207
Chapter 11: Measuring and Building on Your Success 209
Chapter 12: Exploring Other Cause Marketing Resources 231
Part VI: The Part of Tens 251
Chapter 13: The Ten Commandments of Cause Marketing 253
Chapter 14: Ten Common Cause Marketing Mistakes to Avoid 263
Chapter 15: Ten Low-Budget Cause Marketing Ideas 271
Chapter 16: Ten Cause Marketing Campaigns We Wish We Could Take Credit For 281
Chapter 17: Ten Ways to Nail Your Next Cause Marketing Presentation 291
Index 299
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.