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CB 3 (with Marketing CourseMate with eBook Printed Access Card)

by ;
Edition:
3rd
ISBN13:

9780840058515

ISBN10:
0840058519
Format:
Paperback
Pub. Date:
2/22/2011
Publisher(s):
Cengage Learning

Questions About This Book?

Why should I rent this book?
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What version or edition is this?
This is the 3rd edition with a publication date of 2/22/2011.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
  • The Used copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.

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Summary

Created through a "student-tested, faculty-approved" review process with more than 175 learners and faculty, CB3 offers an engaging, accessible solution to accommodate the diverse lifestyles of today's learners. CB3 streamlines an engaging introduction to the core concepts and applications of contemporary consumer behavior as it's practiced today. This concise, engaging, and accessible solution addresses the latest consumer behavior statistics, examples and trends using a full suite of proven learning tools. An accompanying website brings consumer behavior concepts to life with interactive learning tools that support this unique, magazine-style book.

Table of Contents

Structure and Process of Supervision
Supervision Models: Psychotherapy-based Non-Psychotherapy-based
Effective Supervision
Supervisor
Gender and Perceived Stereotypes
Theoretical Orientation, Interaction and Learning Styles
BTI Types
Negative-Harmful Supervision
Supervisee
Attachment Style
Self-presentation and Self-disclosure
Interaction and Learning Styles
Theoretical Orientation
Gender & Perceived Stereotypes
Assessment of the Trainee
Knowledge and Skills. Personal Dynamics. Formal Assessment Tools
Supervision Ethics
Legal Aspects of Supervision in Psychotherapy
Impacts of Culture and Diversity on the Supervisory Relationship and Process
Table of Contents provided by Publisher. All Rights Reserved.


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