9780470174012

The Celebrity Experience Insider Secrets to Delivering Red Carpet Customer Service

by
  • ISBN13:

    9780470174012

  • ISBN10:

    0470174013

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2008-01-09
  • Publisher: Wiley
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Summary

The Celebrity Experience combines the best practices of the business world with those of the celebrity world to create a practical and proactive guide for anyone who wants to bring their business's internal and external customer service to the level of star treatment. Based on the unique ways celebrities are treated, the book shares techniques you can use to treat your customers to a red-carpet experience, guaranteeing repeat business and stellar word of mouth.

Author Biography

Donna Cutting speaks, consults, and writes on the topics of employee engagement and customer service. She spent almost two decades managing creative programs and leading employee morale initiatives in the healthcare field. A member of the National Speakers Association, she frequently delivers presentations to large corporate clients such as American Express Corporate Travel, GTE Federal Credit Union, the Society for Human Resource Management, and the American Hospital Association.

Table of Contents

Prefacep. xi
Applause!p. xxi
The Chicago Pizza Principlep. 1
Red Carpet Arrivalsp. 23
Give 'Em Their Chicken Soupp. 43
The Star of Your Showp. 61
Star Powerp. 83
Are You Anybody?p. 107
The Celebrity Next Doorp. 119
Branding Ovationsp. 143
The Booger Principlep. 163
Be an A-List Customerp. 183
That's a Wrapp. 197
Resourcesp. 209
Bibliographyp. 213
About the Authorp. 215
Indexp. 217
Table of Contents provided by Ingram. All Rights Reserved.

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