The Celebrity Experience Insider Secrets to Delivering Red Carpet Customer Service

by Cutting, Donna

• ISBN13: 9780470174012
• ISBN10: 0470174013
• Edition: 1st
• Format: Hardcover
• Copyright: 2008-01-09
• Publisher: Wiley

Summary

The Celebrity Experience combines the best practices of the business world with those of the celebrity world to create a practical and proactive guide for anyone who wants to bring their business's internal and external customer service to the level of star treatment. Based on the unique ways celebrities are treated, the book shares techniques you can use to treat your customers to a red-carpet experience, guaranteeing repeat business and stellar word of mouth.

Author Biography

Donna Cutting speaks, consults, and writes on the topics of employee engagement and customer service. She spent almost two decades managing creative programs and leading employee morale initiatives in the healthcare field. A member of the National Speakers Association, she frequently delivers presentations to large corporate clients such as American Express Corporate Travel, GTE Federal Credit Union, the Society for Human Resource Management, and the American Hospital Association.

Table of Contents

Preface	p. xi
Applause!	p. xxi
The Chicago Pizza Principle	p. 1
Red Carpet Arrivals	p. 23
Give 'Em Their Chicken Soup	p. 43
The Star of Your Show	p. 61
Star Power	p. 83
Are You Anybody?	p. 107
The Celebrity Next Door	p. 119
Branding Ovations	p. 143
The Booger Principle	p. 163
Be an A-List Customer	p. 183
That's a Wrap	p. 197
Resources	p. 209
Bibliography	p. 213
About the Author	p. 215
Index	p. 217
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