What is included with this book?
Acknowledgments | p. vii |
Introduction | p. ix |
Why the Words of Business Leaders Matter | p. 3 |
Hyperbole and Delusion at Enron | p. 18 |
Framing Andersen | p. 28 |
The Gates to Microsoft: Exploiting Web Sites | p. 39 |
AOL TimeWarner: Claiming the Internet Kingdom | p. 51 |
IBM and the Privileges of an Internet Soapbox | p. 65 |
Constructing Jack Welch, GE's Corporate Chieftain Incarnate | p. 74 |
Disney's Narrative as Personality Prism | p. 87 |
Nortel's "Remarkable" Letter | p. 101 |
Three Tenors in Perfect Harmony | p. 116 |
Creating "North America's Railroad" | p. 124 |
Towards Greater Accountability for CEO-Speak | p. 137 |
Appendices | |
Skilling and Lay's Last Letter to Shareholders of Enron | p. 147 |
Remarks of Joseph F. Berardino, Managing Partner/CEO of Andersen, to the US House of Representatives Committee on Financial Services, 12 December 2001 | p. 153 |
AOLTimeWarner's Internet Policy Statement | p. 165 |
General Electric's 1991 CEO Letter to Shareholders | p. 174 |
Letter to Stockholders, 1940 Walt Disney Productions' Annual Report | p. 184 |
Letter to Stockholders, 1941 Walt Disney Productions' Annual Report | p. 191 |
Notes | p. 199 |
References | p. 223 |
Index | p. 237 |
Table of Contents provided by Ingram. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.