The Cluetrain Manifesto: The End of Business As Usual

by Locke, Christopher

• ISBN13: 9780738204314
• ISBN10: 0738204315
• Edition: Reprint
• Format: Paperback
• Copyright: 2001-01-10
• Publisher: Perseus Books Group

Summary

This nationally acclaimed best seller is a spirited, original, and wonderfully irreverent conversation that will challenge, provoke, and forever change your outlook on the digital economy. A rich tapestry of anecdotes, object lessons, parodies, insights, and predictions,The Cluetrain Manifestoillustrates how the Internet has radically reframed the seemingly immutable laws of business--and what business needs to know to weather the seismic aftershocks.

Author Biography

Rick Levine is co-founder of Mancala, Inc. Previously, he was architect of Sun Microsystems' Java Software group. He lives in Boulder, Colorado.Christopher Locke publishes Gradient Reversals from Boulder, Colorado. A noted speaker, he has also written extensively for publications such as Forbes, Internet World, Information Week, and The Industry Standard.Doc Searls is Senior Editor of Linux Journal. He has written for Upsde, Omni, and PC Magazine. He co-founded Hodskins Simone & Searls, which became one of the leading advertising agencies in Silicon Valley. He lives in Woodside, California.David Weinberger is the editor of JOHO (Journal of the Hyperlinked Organization). He is a commentator on NPR's "All Things Considered" and has written for Wired, the New York Times, and Smithsonian. He lives in Boston. Chris Locke is author of The Bombast Transcripts, co-author of The Cluetrain Manifesto, and editor/publisher of the Webzine Entropy Gradient Reversals. He has worked for Fujitsu, Ricoh, the Japanese government's "Fifth Generation" artificial-intelligence project, Carnegie Mellon University's Robotics Institute, CMP Publications, Mecklermedia, MCI, and IBM. Named in a 2001 Financial Times Group survey as one of the "top 50 business thinkers in the world," he has written for a wide variety of publications, including Forbes, The Industry Standard, Information Week, Harvard Business Review, and Release 1.0. He lives in Boulder, Colorado. Rick Levine is co-founder of Mancala, Inc. Previously, he was architect of Sun Microsystems' Java Software group. He lives in Boulder, Colorado.Christopher Locke publishes Gradient Reversals from Boulder, Colorado. A noted speaker, he has also written extensively for publications such as Forbes, Internet World, Information Week, and The Industry Standard.Doc Searls is Senior Editor of Linux Journal. He has written for Upsde, Omni, and PC Magazine. He co-founded Hodskins Simone & Searls, which became one of the leading advertising agencies in Silicon Valley. He lives in Woodside, California.David Weinberger is the editor of JOHO (Journal of the Hyperlinked Organization). He is a commentator on NPR's "All Things Considered" and has written for Wired, the New York Times, and Smithsonian. He lives in Boston. David Weinberger is the publisher of JOHO (Journal of the Hyperlinked Organization). Co-author of the best-selling The Cluetrain Manifesto, he is a commentator on National Public Radio's "All Things Considered" and has written for a wide variety of publications, including Wired, the New York Times, and Smithsonian.

Table of Contents

Preface to the Paperback Edition	ix
Foreword	xvii
Thomas Petzinger, Jr.
The Cluetrain Manifesto	xxi
Introduction	xxxi
Internet Apocalypso	1	(38)
Christopher Locke
The Longing	39	(8)
David Weinberger
Talk is Cheap	47	(28)
Rick Levine
Markets are Conversations	75	(40)
Doc Searls
David Weinberger
The Hyperlinked Organization	115	(46)
David Weinberger
Ez Answers	161	(12)
Christopher Locke
David Weinberger
Post-Apocalypso	173	(12)
Christopher Locke
Acknowledgments	185	(2)
About the Authors	187