Color Design Workbook: A Real-World Guide to Using Color in Graphic Design

by Stone, Terry Lee

• ISBN13: 9781592531929
• ISBN10: 159253192X
• Format: Hardcover
• Copyright: 2006-01-01
• Publisher: ROCKPORT PUBLISHERS

Summary

Designers know that color is an extremely vital part of any design project and not a subject to be taken lightly. For better or for worse, it affects moods and elicits reactions.Color Design Workbook invites readers to explore color through the language of professionals. As part of the Workbook series, this book aims to present readers with the fundamentals of graphic design. It supplies tips regarding how to talk to clients about color and using color in presentations. Background information on color such as certain cultural meanings is also included. Color Design Workbook breaks down color theory into straightforward terms, eliminating unintelligible jargon and showcases the work of top designers and the brilliant and inspiring use of color in their design work.

Author Biography

Terry Stone teaches Professional Practice for Graphic Designers at CalArts.

Table of Contents

Introduction	p. 6
What is Color? Apparent Color The Properties of Color	p. 8
Color Theory: History of Color Theory Color Harmony	p. 16
Color Meanings: Color Index	p. 24
Ten Rules of Color	p. 32
Convey Information	p. 34
Create Color Harmony	p. 40
Attract and Hold Attention	p. 46
Remember That Context Is Everything	p. 52
Consider That Experimentation Is Key	p. 58
Know That People See Color Differently	p. 64
Assist in Mnemonic Value	p. 70
Think About Composition	p. 76
Use Standardized Color Systems	p. 82
Understand Limitations	p. 88
Color Systems	p. 95
Thinking About Color Systems: Trends and Forecasting	p. 96
Color Systems in Art and Design History	p. 98
Some Inspirations for a Sample of AdamsMorioka's Palettes	p. 102
Color Systems	p. 104
Color Talk: Talking About Color in Design	p. 126
Case Studies	p. 134
AdamsMorioka: Beverly Hills, CA, USA	p. 136
Brand New School: Santa Monica/New York, USA	p. 144
Chimera Design: St. Kilda, Victoria, Australia	p. 150
Dynamo: Dublin, Ireland	p. 154
Fauxpas Grafik: Zurich, Switzerland	p. 160
Green Dragon Office: Los Angeles, USA	p. 164
Johnson banks: London, UK	p. 168
Uwe Loesch: Erkath, Germany	p. 174
Lorenc + Yoo Design: Atlanta, USA	p. 178
LUST: The Hague, Netherlands	p. 182
Methodologie, Inc.: Seattle, USA	p. 188
Morla Design: San Francisco, USA	p. 194
Ogilvy & Mather/Brand Integration Group: New York/Los Angeles, USA	p. 200
Pentagram Design, Ltd.: London, UK	p. 208
Segura, Inc.: Chicago, USA	p. 214
Steinbranding: Buenos Aires, Argentina	p. 220
Gallery	p. 226
Glossary: Common Color Terms	p. 236
Directory of Contributors	p. 238
Bibliography Web Resources	p. 240
About the Authors	p. 240
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