Communicating National Integration: Empowering Development in African Countries

by Amienyi,Osabuohien P.

• ISBN13: 9780754644255
• ISBN10: 0754644251
• Format: Hardcover
• Copyright: 2005-03-28
• Publisher: Routledge

Summary

This book addresses the negative impact of social cleavages on the development of many African countries. It proposes new ideas on how the development crisis in Africa may be addressed by conceptualizing the underlying problem as a communication issue. In contrast to the frequent neglect of this key factor this book provides a provocative discussion of how communication strategies can help to promote national integration and social, economic and political development. It argues that the activities associated with the communication of national integration must be seen as an all-encompassing task that transcends official speeches in attempts to persuade a disparate population to cultivate national consciousness. Such activities must encompass efforts to persuade leaders to eliminate policies that seek to promote spatial dislocation and cross-cultural interaction, and to arouse the audience to pay closer attention to integrative messages disseminated through the mass media.

Table of Contents

List of Figures	vii
List of Tables	ix
Preface	xi
Acknowledgements	xv
1 Understanding National Integration for Development	1	(24)
PART I: COMMUNICATION AND NATIONAL IDENTIFICATION
2 Communicating Verbal Identification	25	(16)
3 Communicating With Salient National Symbols	41	(22)
4 Communicating Affective Identification	63	(20)
PART II: COMMUNICATION AND INTEGRATIVE BEHAVIOR
5 Communicating Historical Consciousness	83	(12)
6 Promoting Social Interaction	95	(20)
7 Communicating Through Economic Development	115	(16)
8 Communicating Through Political Development	131	(18)
PART III: INTEGRATIVE COMMUNICATION CONSIDERATIONS
9 The Need for Research	149	(20)
10 Planning Integrative Communications	169	(16)
11 A Model of Integrative Communications	185	(18)
12 Summary and Conclusions	203	(10)
Bibliography	213	(14)
Index	227