Communicating A Social, Career, and Cultural Focus, Books a la Carte Edition

by Berko, Roy M.; Wolvin, Andrew D.; Wolvin, Darlyn R.; Aitken, Joan E.

• ISBN13: 9780205238125
• ISBN10: 0205238122
• Edition: 12th
• Format: Loose-leaf
• Copyright: 2012-01-06
• Publisher: Pearson Higher Education

Summary

This Books á la Carte Edition is an unbound, three-hole punched, loose-leaf version of the textbook and provides students the opportunity to personalize their book by incorporating their own notes and taking only the portion of the book they need to class - all at a fraction of the bound book price. Updated in its 12thedition, Communicating: A Social, Career, and Cultural Focusoffers a comprehensive blend of basic communication theory, research and skills, with a strong emphasis on relationship communication (social), workplace communication (career) and intercultural communication (culture). This highly regarded introduction to communication text introduces the basic principles of communication and applies them to interpersonal, group, interviewing, and public speaking contexts. The new edition features an increased emphasis on electronically-mediated communication and the impact of technology on our daily communication, a significantly updated research base and a reorganization of the public speaking chapters.