Communication for Business

by Tynan, Liz; Wolstencroft, David; Edmondson, Beth; Martin, Angela; Swanson, Don; Creed, Andrew; Grace, Damian

• ISBN13: 9780195575897
• ISBN10: 019557589X
• Format: Paperback
• Copyright: 2013-12-31
• Publisher: Oxford University Press

Summary

Communication for Business introduces students to the core topics necessary for their undergraduate studies in business communication and is designed with the future professional in mind. It bridges academic theory and real-world business knowledge and provides lots of practical examples in the companion digital obook. It offers a fresh approach to the subject in the form of the three business communication principles: logic, clarity and courtesy in the way they frame the contents of the book. Written by a combination of management, communication, ethics and journalism academics it presents information that is practical and interesting in a style that is theoretical and accessible.

Author Biography

Liz Tynan, Coordinator, Graduate Research School, James Cook University,David Wolstencroft, Lecturer, Monash University,Beth Edmondson, Lecturer, Monash University,Angela Martin, Senior Lecturer, University of Tasmania,Don Swanson, Lecturer, Deakin University,Andrew Creed, Lecturer, Deakin University,Damian Grace, Honorary associate, University of Sydney


Liz Tynan is Senior Lecturer at the James Cook University (JCU) Graduate Research School in Townsville, Australia, where she teaches academic writing, critical thinking, editing and media skills to postgraduate students.

David Wolstencroft taught Public Relations in the School of Humanities, Communication and Social Science at Monash University, Gippsland Campus, since January 2008.

Beth Edmonson is a Senior Lecturer in the School of Applied Media and Social Sciences at Monash University, Gippsland Campus.

Angela Martin is a Senior Lecturer at the School of Management, University of Tasmania.

Donald J. Swanson has pursued careers in teaching, writing and performing.

Andrew Creed is a Lecturer in Management and Organisational Behaviour at Deakin University.

Damian Grace was an Associate Professor in Philosophy at The University of New South Wales.

Table of Contents

1. Foundations of Communication
2. Fundamentals of Written Communication
3. Interpersonal Communication
4. Nonverbal Communication
5. Communication across Cultures and In Groups
6. The Ethics of Business Communication
7. Persuasion, Argumentation and Reasoning: Critical Thinking
8. Organisational Communication: Internal Communication
9. Organisational Communication: External Communication-corporate communication and media liaison
10. Electronic Communication
11. Fundamentals of Presentations: Professional Business Presentations, Communicating with Audiences
12. Conclusion
1. Foundations of Communication
2. Fundamentals of Written Communication
3. Interpersonal Communication
4. Nonverbal Communication
5. Communication across Cultures and In Groups
6. The Ethics of Business Communication
7. Persuasion, Argumentation and Reasoning: Critical Thinking
8. Organisational Communication: Internal Communication
9. Organisational Communication: External Communication-corporate communication and media liaison
10. Electronic Communication
11. Fundamentals of Presentations: Professional Business Presentations, Communicating with Audiences
12. Conclusion