Communication Counts : Business Presentations for Busy People

by Civiello, Mary; Matthews, Arlene

• ISBN13: 9780470178942
• ISBN10: 0470178949
• Format: Paperback
• Copyright: 2008-06-03
• Publisher: Wiley

Summary

Praise for Communication Counts "Mary Civiello is a friend and former colleague. Communication Counts is a lesson from a master." -Jack Cafferty, CNN "This book is a must read! It illustrates the dos and don'ts of presenting yourself clearly and persuasively. If you follow Mary's advice, you'll achieve great scores in the game of life." -Robert Trent Jones Jr., Chairman and Master Golf Course Architect, Robert Trent Jones II LLC "If there were Oscars given for communication advice, Mary Civiello would take the prize!" -Bob Berney, President, Picturehouse "One of life's most important and difficult lessons is learning how to effectively and comfortably communicate. Mary Civiello has produced a highly practical and concise book that will help readers to project their ideas with confidence." -Fred Gorelick, MD, Professor of Medicine and Cell Biology, Yale University Communication Counts differentiates itself from other books on communication, presentation, and media relations because it directly confronts the biggest challenges facing anyone who needs to communicate anything today: listeners' time constraints and distractions. Written by renowned communications expert Mary Civiello, this detailed book offers a unique "modular" approach that will enable you to say what you need to say, in a way that it can best be heard and remembered, in a time frame that can be suited to any situation. Communication Counts offers time-sensitive, flexible strategies for one-on-one communication, group presentations, and media interviews that are guaranteed to get results.

Author Biography

Mary Civiello is President of Civiello Communications Group (CCG), a media and presentation consultancy, and a former New York City television journalist for WNBC in New York, CNBC, and MSNBC. In her twenty years reporting and anchoring the news, Civiello won six Emmys and the prestigious Deadline Club Award from the Society for Professional Journalists. As a media and presentation coach, she was dubbed the corporate executive's "Communications Guru" by the New York Times.

Arlene Matthews is the author and coauthor of numerous books on business communications, stress management, and popular psychology. Her work has also appeared in Money magazine, the Washington Examiner, and other publications.

Table of Contents

Acknowledgments	p. ix
Introduction: Be Bright, Be Brief, Be Gone	p. xi
A Word in Edgewise
Your Lips Are Moving ... but Is Anyone Listening?	p. 3
Message in a Module	p. 15
The Fear Factor	p. 25
Message Boot Camp
Audience: The "What's in it for Me?" Principle	p. 39
Substance: What's Your Headline?	p. 51
Style: "V" Is for ... Visual, Vocal, and Verbal	p. 67
Time Sense: The Lincoln Legacy	p. 87
Presentation Situations
Hold That Elevator: The One-Minute Message	p. 103
Meeting Modules: The Meeting Meat without the Fat	p. 113
Main Attraction Modules	p. 121
The Power to Cure PowerPoint and Master Other Visual Aids	p. 131
"That's a Good Question": Handling Q&A	p. 143
Sharing the Stage: Panels and Team Presentations	p. 151
A Moveable Feast: Presenting to International Audiences	p. 161
Managing Your Media Moment
Reporters and Those They Report To	p. 169
Making Your Message the Story	p. 177
Serve It with Spice	p. 191
Making the Most of Your Moment	p. 201
A Last Word
Oh No! Dealing with Worst-Case Scenarios	p. 213
About the Author	p. 223
Index	p. 225
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