Communication of Innovations : A Journey with Ev Rogers

by Arvind Singhal

• ISBN13: 9780761934776
• ISBN10: 0761934774
• Format: Paperback
• Copyright: 2006-07-05
• Publisher: SAGE Publications Pvt. Ltd

Summary

This collection of 10 original essays honors the intellectual legacy of Professor Everett M. Rogers, a pioneering and distinguished teacher-scholar of diffusion of innovations, communication networks, and social change. Well known colleagues and contemporaries write on topics that not only piqued Rogers' curiosity, but which are areas where he made seminal and lasting contributions. The concluding chapter documents Rogers' life journey from his modest farm boy beginnings in Iowa, through his distinguished academic career, to his final return to the farm.

Table of Contents

List of Tables and Figures	7	(2)
List of Plates	9	(2)
Foreword	11	(2)
Peter Clarke
Preface	13	(2)
Communication of Innovations: A Journey with Ev Rogers	15	(14)
James W. Dearing
Arvind Singhal
Revisiting Diffusion Theory	29	(32)
James W. Dearing
Gary Meyer
Communication Network Analysis and the Diffusion of Innovations	61	(22)
Thomas W. Valente
Innovation as a Knowledge Generation and Transfer Process	83	(28)
Dorothy A. Leonard
On Integrating Social Cognitive and Social Diffusion Theories	111	(25)
Albert Bandura
Social Marketing and the Broadening of Marketing Movement	136	(9)
Philip Kotler
Communication and Social Change in Developing Countries	145	(27)
Srinivas Melkote
Implementing Strategic Extension Campaigns: Applying Best Practices and Lessons Learned from Ev Rogers	172	(27)
Ronny Adhikarya
Entertainment-Education and Health Promotion: A Cross-Continental Journey	199	(31)
Arvind Singhal
Kimani Njogu
Martine Bouman
Eliana Elias
Everett Rogers' Personal Journey: Iowa to Iowa	230	(18)
Corinne L. Shefner-Rogers
About the Editors and Contributors	248	(5)
Name Index	253	(5)
Subject Index	258