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Competing for Advantage,9780324316612
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Competing for Advantage

by
Edition:
1st
ISBN13:

9780324316612

ISBN10:
0324316615
Format:
Paperback
Pub. Date:
8/1/2007
Publisher(s):
South-Western College Pub

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Summary

Discover what it takes to create a sustainable competitive advantage in management and business today with this straightforward, powerful strategic management resources. COMPETING FOR ADVANTAGE, 2E focuses specifically on the issues most important to today's current or future practitioner. The book details the processes and tools you need to better understand and effectively contribute to your organization's strategic management process. Applied examples illustrate the latest thinking, practices, and research in strategic management today with in-depth discussions that examine critical topics such as strategic leadership and corporate governance. Access to relevant cases, a focus on the emerging issues such as ethics, and an emphasis on technology throughout prepare you for success in the fast-paced, ever-changing global economy in which today's firms compete.

Table of Contents

Strategic Thinking
Introduction to Strategic Management
Strategic Leadership
Strategic Analysis
The External Environment
The Internal Environment
Creating Competitive Advantage
Business-Level Strategy
Competitive Dynamics
Corporate-Level Strategy
Mergers and Acquisitions
International Strategy
Cooperative Strategy
Monitoring And Creating Entrepreneurial Opportunities
Corporate Governance
Strategic Entrepreneurship
Table of Contents provided by Publisher. All Rights Reserved.


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