9780130651310

Strategic Management and Business Policy: Concepts

by ;
  • ISBN13:

    9780130651310

  • ISBN10:

    0130651311

  • Edition: 8th
  • Format: Paperback
  • Copyright: 11/1/2001
  • Publisher: Pearson College Div
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Summary

For senior-level and introductory graduate-level courses in Strategic Management and Business Policy. This comprehensive text offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps students develop an understanding of the wide range of theories and research available in this fieldfrom competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location.

Table of Contents

PART ONE Introduction to Strategic Management and Business Policy 1(50)
Basic Concepts of Strategic Management
1(24)
Corporate Governance and Social Responsibility
25(26)
PART TWO Scanning the Environment 51(57)
Environmental Scanning and Industry Analysis
51(29)
Internal Scanning: Organizational Analysis
80(28)
PART THREE Strategy Formulation 108(83)
Strategy Formulation: Situation Analysis and Business Strategy
108(28)
Strategy Formulation: Corporate Strategy
136(28)
Strategy Formulation: Functional Strategy and Strategic Choice
164(27)
PART FOUR Strategy Implementation and Control 191(86)
Strategy Implementation: Organizing for Action
191(26)
Strategy Implementation: Staffing and Directing
217(24)
Evaluation and Control
241(36)
PART FIVE Other Strategic Issues 277(64)
Strategic Issues in Managing Technology and Innovation
277(24)
Strategic Issues in Entrepreneurial Ventures and Small Businesses
301(23)
Strategic Issues in Not-For-Profit Organizations
324(17)
PART SIX Introduction to Case Analysis 341(1)
Suggestions for Case Analysis
341

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