9780077645113

Connect 1-Semester Access Card for Strategic Management

by
  • ISBN13:

    9780077645113

  • ISBN10:

    0077645111

  • Edition: 2nd
  • Format: eBook
  • Copyright: 1/30/2014
  • Publisher: McGraw-Hill Education

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Summary

McGraw-Hill ConnectPlus is a digital teaching and learning environment with a fully interactive eBook that saves students and instructors time while improving performance over a variety of critical outcomes. ConnectPlus offers rich content, abundant assignment types, and flexible policy options along with powerful study tools that adapt to individual student understanding and need. ConnectPlus can generate a number of powerful reports that let you quickly review the performance of an individual student or an entire class.

Table of Contents

Part One: Strategy Analysis

Chapter 1: What Is Strategy, and Why Is It Important?

Chapter 2: Strategic Leadership: Managing the Strategy Process

Chapter 3: External Analysis: Industry Structure, Competitive Forces, and Strategic Groups

Chapter 4: Internal Analysis: Resources, Capabilities, and Core Competencies

Chapter 5: Competitive Advantage, Firm Performance, and Business Models

Part Two: Strategy Formulation

Chapter 6: Business Strategy: Differentiation, Cost Leadership, and Integration

Chapter 7: Business Strategy: Innovation and Entrepreneurship

Chapter 8: Corporate Strategy: Vertical Integration and Diversification

Chapter 9: Corporate Strategy: Mergers and Acquisitions, Strategic Alliances

Chapter 10: Global Strategy: Competing Around the World

Part Three: Strategy Implementation

Chapter 11: Organizational Design: Structure, Culture, and Control

Chapter 12: Corporate Governance and Business Ethics

Part Four: MINICASES

MINCASE 1: Does Facebook Have a Strategy

MINCASE 2: Michael Phelps: The Greatest Olympian

MINCASE 3: Teach for America: Inspiring Future Leaders

MINCASE 4: Strategy and Serendipity: A Billion-Dollar Bonanza

MINCASE 5: The Wonder from Sweden: Is IKEA’s Success Sustainable

MINCASE 6: Starbucks: Re-creating Its Uniqueness

MINCASE 7: LVMH in China: Building Its Empire of Desire

MINCASE 8: GE under Jack Welch vs. Jeffrey Immelt

MINCASE 9: Competing on Business Models: Google vs. Microsoft

MINCASE 10: From Good to Great to Gone: The Rise and Fall of Circuit City

MINCASE 11: China’s Li Ning Challenges Nike and adidas

MINCASE 12: Which Automotive Technology Will Win?

MINCASE 13: Is Porsche Killing the Golden Goose?

MINCASE 14: The Rise of Samsung Electronics

MINCASE 15: Yummy Yum!’s Competitive Advantage in China

MINCASE 16: BYD—“Build Your Dreams” in America

MINCASE 17: Alibaba and China’s E-Commerce: “Open Sesame” Comes True

MINCASE 18: The Premature Death of a Google Forerunner at Microsoft

MINCASE 19: Sony’s Structure and Competitive Disadvantage

MINCASE 20: USB’s Billion-Dollar Ethics Scandals

How to Conduct A Case Analysis

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