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McGraw-Hill ConnectPlus is a digital teaching and learning environment with a fully interactive eBook that saves students and instructors time while improving performance over a variety of critical outcomes. ConnectPlus offers rich content, abundant assignment types, and flexible policy options along with powerful study tools that adapt to individual student understanding and need. ConnectPlus can generate a number of powerful reports that let you quickly review the performance of an individual student or an entire class.
Table of Contents
Part One: Strategy Analysis
Chapter 1: What Is Strategy, and Why Is It Important?
Chapter 2: Strategic Leadership: Managing the Strategy Process
Chapter 3: External Analysis: Industry Structure, Competitive Forces, and Strategic Groups
Chapter 4: Internal Analysis: Resources, Capabilities, and Core Competencies
Chapter 5: Competitive Advantage, Firm Performance, and Business Models
Part Two: Strategy Formulation
Chapter 6: Business Strategy: Differentiation, Cost Leadership, and Integration
Chapter 7: Business Strategy: Innovation and Entrepreneurship
Chapter 8: Corporate Strategy: Vertical Integration and Diversification
Chapter 9: Corporate Strategy: Mergers and Acquisitions, Strategic Alliances
Chapter 10: Global Strategy: Competing Around the World
Part Three: Strategy Implementation
Chapter 11: Organizational Design: Structure, Culture, and Control
Chapter 12: Corporate Governance and Business Ethics
Part Four: MINICASES
MINCASE 1: Does Facebook Have a Strategy
MINCASE 2: Michael Phelps: The Greatest Olympian
MINCASE 3: Teach for America: Inspiring Future Leaders
MINCASE 4: Strategy and Serendipity: A Billion-Dollar Bonanza
MINCASE 5: The Wonder from Sweden: Is IKEA’s Success Sustainable
MINCASE 6: Starbucks: Re-creating Its Uniqueness
MINCASE 7: LVMH in China: Building Its Empire of Desire
MINCASE 8: GE under Jack Welch vs. Jeffrey Immelt
MINCASE 9: Competing on Business Models: Google vs. Microsoft
MINCASE 10: From Good to Great to Gone: The Rise and Fall of Circuit City
MINCASE 11: China’s Li Ning Challenges Nike and adidas
MINCASE 12: Which Automotive Technology Will Win?
MINCASE 13: Is Porsche Killing the Golden Goose?
MINCASE 14: The Rise of Samsung Electronics
MINCASE 15: Yummy Yum!’s Competitive Advantage in China
MINCASE 16: BYD—“Build Your Dreams” in America
MINCASE 17: Alibaba and China’s E-Commerce: “Open Sesame” Comes True
MINCASE 18: The Premature Death of a Google Forerunner at Microsoft
MINCASE 19: Sony’s Structure and Competitive Disadvantage