9780130841292

Consumer Behavior

by ;
  • ISBN13:

    9780130841292

  • ISBN10:

    0130841293

  • Edition: 7th
  • Format: Hardcover
  • Copyright: 7/1/1999
  • Publisher: PRENTICE HALL
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List Price: $117.33

Summary

For undergraduate or first year MBA students. This revision of a classic text retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions.

Table of Contents

Preface ix
PART 1 INTRODUCTION 1(60)
Chapter 1 Introduction: Diversity in the Marketplace
3(11)
Chapter 2 Consumer Research
14(19)
Chapter 3 Market Segmentation
33(28)
PART 2 THE CONSUMER AS AN INDIVIDUAL 61(200)
Chapter 4 Consumer Motivation
63(31)
Chapter 5 Personality and Consumer Behavior
94(28)
Chapter 6 Consumer Perception
122(38)
Chapter 7 Consumer Learning
160(39)
Chapter 8 Consumer Attitude Formation and Change
199(29)
Chapter 9 Communication and Consumer Behavior
228(33)
PART 3 CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS 261(132)
Chapter 10 Reference Groups and Family Influences
263(34)
Chapter 11 Social Class and Consumer Behavior
297(25)
Chapter 12 The Influence of Culture on Consumer Behavior
322(24)
Chapter 13 Subcultures and Consumer Behavior
346(26)
Chapter 14 Cross-Cultural Consumer Behavior: An International Perspective
372(21)
PART 4 THE CONSUMER'S DECISION-MAKING PROCESS 393
Chapter 15 Consumer Influence and the Diffusion of Innovations
395(42)
Chapter 16 Consumer Decision Making
437
Glossary G-1
Company Index I-1(3)
Name Index I-4(3)
Subject Index I-7
Credits CR-1

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