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Consumer Behavior

by Schiffman, Leon G.; Kanuk, Leslie Lazar

Edition:

7th

ISBN13:

9780130841292

ISBN10:

0130841293

Format:

Hardcover

Pub. Date:

7/1/1999

Publisher(s):

PRENTICE HALL

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Questions About This Book?

What version or edition is this?

This is the 7th edition with a publication date of 7/1/1999.

What is included with this book?

The Used copy of this book is not guaranteed to inclue any supplemental materials. Typically, only the book itself is included.

Summary

For undergraduate or first year MBA students. This revision of a classic text retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions.

Preface

PART 1 INTRODUCTION

(60)

Chapter 1 Introduction: Diversity in the Marketplace

(11)

Chapter 2 Consumer Research

(19)

Chapter 3 Market Segmentation

(28)

PART 2 THE CONSUMER AS AN INDIVIDUAL

(200)

Chapter 4 Consumer Motivation

(31)

Chapter 5 Personality and Consumer Behavior

(28)

Chapter 6 Consumer Perception

122

(38)

Chapter 7 Consumer Learning

160

(39)

Chapter 8 Consumer Attitude Formation and Change

199

(29)

Chapter 9 Communication and Consumer Behavior

228

(33)

PART 3 CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS

261

(132)

Chapter 10 Reference Groups and Family Influences

263

(34)

Chapter 11 Social Class and Consumer Behavior

297

(25)

Chapter 12 The Influence of Culture on Consumer Behavior

322

(24)

Chapter 13 Subcultures and Consumer Behavior

346

(26)

Chapter 14 Cross-Cultural Consumer Behavior: An International Perspective

372

(21)

PART 4 THE CONSUMER'S DECISION-MAKING PROCESS

393

Chapter 15 Consumer Influence and the Diffusion of Innovations

395

(42)

Chapter 16 Consumer Decision Making

437

Glossary

G-1

Company Index

I-1

(3)

Name Index

I-4

(3)

Subject Index

I-7

Credits

CR-1

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