Consumer Behavior

by Schiffman, Leon G.; Kanuk, Leslie Lazar

• ISBN13: 9780130841292
• ISBN10: 0130841293
• Edition: 7th
• Format: Hardcover
• Copyright: 1999-07-01
• Publisher: PRENTICE HALL

Summary

For undergraduate or first year MBA students. This revision of a classic text retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions.

Table of Contents

Preface	ix
PART 1 INTRODUCTION	1	(60)
Chapter 1 Introduction: Diversity in the Marketplace	3	(11)
Chapter 2 Consumer Research	14	(19)
Chapter 3 Market Segmentation	33	(28)
PART 2 THE CONSUMER AS AN INDIVIDUAL	61	(200)
Chapter 4 Consumer Motivation	63	(31)
Chapter 5 Personality and Consumer Behavior	94	(28)
Chapter 6 Consumer Perception	122	(38)
Chapter 7 Consumer Learning	160	(39)
Chapter 8 Consumer Attitude Formation and Change	199	(29)
Chapter 9 Communication and Consumer Behavior	228	(33)
PART 3 CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS	261	(132)
Chapter 10 Reference Groups and Family Influences	263	(34)
Chapter 11 Social Class and Consumer Behavior	297	(25)
Chapter 12 The Influence of Culture on Consumer Behavior	322	(24)
Chapter 13 Subcultures and Consumer Behavior	346	(26)
Chapter 14 Cross-Cultural Consumer Behavior: An International Perspective	372	(21)
PART 4 THE CONSUMER'S DECISION-MAKING PROCESS	393
Chapter 15 Consumer Influence and the Diffusion of Innovations	395	(42)
Chapter 16 Consumer Decision Making	437
Glossary	G-1
Company Index	I-1	(3)
Name Index	I-4	(3)
Subject Index	I-7
Credits	CR-1