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Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape peoplers"s social experiences. Social networking, sensory marketing, illusion of truth effect, interactive mobile marketing, cross-cultural value differences, impression management, doppelganger brand image, red campaign, CSR, low literate consumer, crowdsourcing, and multigenerational marketing. For marketing professionals to understand the latest trends in consumer behavior.
Table of Contents
|Consumers in the Marketplace|
|Learning and Memory|
|Motivation and Values|
|Personality and Lifestyles|
|Attitude Change and Interactive Communications|
|Consumers as Decision Makers|
|Individual Decision Making|
|Buying and Disposing|
|Group Influence and Opinion Leadership|
|Organizational and Household Decision Making|
|Consumers and Subcultures|
|Income and Social Class|
|Ethnic, Racial, and Religious Subcultures|
|Consumers and Culture|
|Cultural Influences on Consumer Behavior|
|The Creation and Diffusion of Global Cons|
|Table of Contents provided by Publisher. All Rights Reserved.|