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9780801443824

Consumer Capitalism

by
  • ISBN13:

    9780801443824

  • ISBN10:

    0801443822

  • Format: Hardcover
  • Copyright: 2006-05-04
  • Publisher: Cornell Univ Pr

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Supplemental Materials

What is included with this book?

Summary

ÒThe unfettered marketplace, in which uncertainty rules and the admonition caveat emptor (Ôlet the buyer bewareÕ) dictates each consumer decision, has today virtually disappeared. Consumers have become the focus of intensive economic policymaking designed

Author Biography

Gunnar Trumbull is an Assistant Professor at the Harvard Business School.

Table of Contents

Acknowledgments vii
1. The Rise of Consumer Capitalism 1(21)
2. Consumption Contested 22(23)
3. The Organized Consumer 45(28)
4. Consumer Risk 73(26)
5. Consumer Information 99(25)
6. Standards versus Contracts 124(19)
7. Price and Quality 143(18)
8. The Consumer as Citizen 161(18)
Index 179

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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