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Consumer Economics Vol. 2 : Issues and Behaviors,9780131590496
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Consumer Economics Vol. 2 : Issues and Behaviors

by
Edition:
2nd
ISBN13:

9780131590496

ISBN10:
0131590499
Format:
Hardcover
Pub. Date:
8/12/2008
Publisher(s):
Prentice Hall
List Price: $145.20

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Summary

This book provides an up-to-date look at the consumer movement and the intricacies of consumer behavior. It addresses who buys what, how, when, and why. It also looks at the forces that impact consumer choice in an ever-changing and often turbulent world-all using a balanced casebook approach. This edition emphasizes the consumer power model, includes more on personal finance and reflects the latest consumption shifts and impact consumers have on product development, advertising, packaging and promotion.Anyone interested in consumer behavior.

Table of Contents

Consumer Perspectives
Consumers in a Changing World
The Consumer Movement
Consumer Theories and Developing a Model
Consumer Protection
Consumer Responsibilities, Redress, and Law
Government Protection, Nongovernmental Proconsumer Groups, and Media
Consumers in the Marketplace
Buying Process, Brands, and Product Development
Decision Making and the Influence of Advertising
Food and Beverage Issues
Health and Wellness Issues
Ownership, Safety and Repairs
The Internet and Identity Theft
Being a Better Consumer of Housing and Vehicles
Consumers in the Financial Marketplace
Saving, Banking, Debt, and Credit Issues
Insurance and Investment Issues
Emerging Consumer Issues and the Global Perspective
Ethics and Globalization
Table of Contents provided by Publisher. All Rights Reserved.


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