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BRUCE PHILP spent nearly three decades in the business of advertising and branding, mediating between corporations who want to make money and consumers who hope to exchange some for a better life. Working with some of the world's most famous brands, he has been in a unique position to observe how marketers and their consumers operate as two solitudes, and the dysfunction, waste, and damage that often result. In 2008, he co-authored the national bestseller The Orange Code: How ING Direct Succeeded By Being A Rebel With a Cause. Bruce Philp speaks and writes on branding at his blog, Brand Cowboy, and is an occasional contributor to newspaper and marketing trade journals.
Preface | p. xi |
Introduction | |
After the Orgy of Consumption | p. 1 |
The Corporation is a Cow: A Brief Cultural History of Brands, Starring You 13 | |
Pro Logo | p. 16 |
The Corporation Is a Cow | p. 35 |
"Ladies and Gentlemen, the Beatles!" | p. 56 |
Keeping Up with the Darwins | p. 73 |
The New Black: Mindful Consumerism and the End of Status | p. 91 |
The Myth of Best | p. 95 |
A Horizontal Class System | p. 114 |
At the Mall with Buddha, Riiskin, and Morris | p. 132 |
Those Crazy Europeans | p. 153 |
Pitchforks and Torches: Why the Revolution Will Not Be Televised | p. 173 |
Google's Cesspool | p. 177 |
Bend It Like Buffett | p. 197 |
Buying the Change You Wish to See in the World | p. 217 |
Epilogue | |
In Which Capitalism Acquires a Conscience, and Everything Works Perfectly | p. 238 |
Acknowledgements | p. 248 |
Notes and Sources | p. 251 |
Index | p. 262 |
Table of Contents provided by Ingram. All Rights Reserved. |
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