Acknowledgments | p. 7 |
Foreword | p. 9 |
Consumers: Born and Made | p. 11 |
I Will Survive | p. 41 |
Let's Get It On | p. 67 |
We Are Family | p. 95 |
That's What Friends Are For | p. 121 |
Cultural Products: Fossils of the Human Mind | p. 149 |
Local versus Global Advertising | p. 177 |
Marketing Hope by Selling Lies | p. 203 |
Darwinian Rationale for Consumer Irrationality | p. 231 |
Darwin in the Halls of the Business School | p. 257 |
Concluding Remarks | p. 287 |
Notes | p. 295 |
Index | p. 341 |
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