Foreword | p. ix |
Acknowledgments | p. xiii |
Introduction: The Marketing Maelstrom | p. 1 |
Notes from the Underground: Thirty-Six Hours at a Marketing Conference | p. 11 |
A Consumer in the Family: The Nag Factor and Other Nightmares | p. 31 |
Branded Babies: From Cradle to Consumer | p. 41 |
Endangered Species: Play and Creativity | p. 61 |
Students for Sale: Who Profits from Marketing in Schools? | p. 75 |
Through Thick and Thin: The Weighty Problem of Food Marketing | p. 95 |
Peace-Keeping Battle Stations and Smackdown!: Selling Kids on Violence | p. 105 |
From Barbie and Ken to Britney, the Bratz, and Beyond: Sex As Commodity | p. 125 |
Marketing, Media, and the First Amendment: What's Best for Children? | p. 145 |
Joe Camel Is Dead, but Whassup with Those Budweiser Frogs?: Hooking Kids on Alcohol and Tobacco | p. 157 |
If Values Are Right, What's Left?: Life Lessons from Marketing | p. 175 |
Ending the Marketing Maelstrom: You're Not Alone | p. 195 |
Resources | p. 221 |
Notes | p. 233 |
Suggested Reading | p. 271 |
Index | p. 275 |
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