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Contemporary Selling: Building Relationships, Creating Value - 4th edition,9780415523493
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Contemporary Selling: Building Relationships, Creating Value - 4th edition

by ;
Edition:
1st
ISBN13:

9780415523493

ISBN10:
0415523494
Format:
Hardcover
Pub. Date:
4/2/2013
Publisher(s):
Routledge
List Price: $230.00

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This is the 1st edition with a publication date of 4/2/2013.
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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
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Summary

Published in previous editions as Relationship Selling, the latest edition of Mark Johnston and Greg Marshall's Contemporary Selling: Building Relationships, Creating Valuecontinues to set the standard for the most up-to-date and student-friendly selling textbook available anywhere today. The latest edition incorporates a new chapter on social media and technology-enabled selling, as well as a new chapter on selling globally. To support student engagement, the book also features: 'Expert Advice' chapter openers showing how each chapter's sales concepts are applied in the real world In-chapter 'Ethical Dilemmas' that help students identify and handle effectively the numerous ethical issues that arise in selling Mini-cases to help students understand and apply the principles they have learned in the classroom Role-plays at the end of each chapter enabling students to learn by doing Special appendices on selling math and developing a professional sales proposal A companion website featuring video material, the highly regarded role-play series introduced by the authors, as well as new content from a recent PBS special produced by HR Chally showcasing sales experts discussing best sales practices.


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