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Contemporary Strategy Analysis and Cases: Text and Cases, 7th Editionby Robert M. Grant (Eni Professor of Strategic Management, Bocconi University; Visiting Professor, Georgetown University)
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This is the 7th edition with a publication date of 4/1/2010.
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NEW! Combined Text & Cases VersionConsidered by many to be the best textbook on Strategy, Contemporary Strategy Analysis 7 th edition builds on the strengths of previous editions by introducing students to the core concepts and principles of strategy.In this most accessible strategy text, Robert M. Grant combines clarity of exposition with concentration on the fundamentals of value creation and an emphasis on practicality. In this seventh edition, a greater focus on strategy implementation reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, innovation with cost efficiency, and globalization with local responsiveness.Rob Grant eloquently combines theory with current real world examples and practice using a clearly written, logical and comprehensive style.Contemporary Strategy Analysis 7 th edition is suitable for both MBA and advanced undergraduate students.Contemporary Strategy Analysis 7 th Edition is also available in a text only version ISBN: 9780470747100
Table of Contents
|The Concept of Strategy|
|The Tools Of Strategy Analysis|
|Goals, Values, and Performance|
|Industry Analysis: The Fundamentals|
|Further Topics in Industry and Competitive Analysis|
|Analyzing Resources and Capabilities|
|Developing Resources and Capabilities|
|Organization Structure and Management Systems: The Fundamentals of Strategy Implementation|
|The Analysis Of Competitive Advantage|
|The Nature and Sources of Competitive Advantage|
|Business Strategies In Different Industry Contexts|
|Industry Evolution and Strategic Change|
|Technology-based Industries and the Management of Innovation|
|Competitive Advantage in Mature Industries|
|Vertical Integration and the Scope of the Firm|
|Global Strategies and the Multinational Corporation|
|Implementing Corporate Strategy: Managing the Multibusiness Firm|
|Current Trends in Strategic Management|
|Cases to Accompany Contemporary Strategy Analysis, Seventh Edition|
|Starbucks, February 2009: The Coffee Goes Cold|
|The US Airline Industry in 2009|
|Ford and the World Automobile Industry in 2009|
|Wal-Mart Stores Inc., 2009|
|Manchester United: Preparing for Life without Ferguson|
|Eastman Kodak: Meeting the Digital Challenge|
|Procter & Gamble's Organization 2005 Project|
|AirAsia: The World's Lowest Cost Airline|
|Harley Davidson Inc., July 2008|
|Raisio Group and the Benecol Launch|
|Rivalry in Video Games|
|DVD War of 2005-8: Blu-Ray vs. HD DVD|
|New York Times|
|Eni SpA: Building an International Energy Major|
|American Apparel: Vertically-integrated in Downtown LA|
|Outback Steakhouse: Going International|
|Euro Disney: From Dream to Nightmare|
|Vodafone: Rethinking the International Strategy|
|Richard Branson and the Virgin Group of Companies in 2007|
|Google Inc.: Running Amuk?|
|Bank of America's Acquisition of Merrill Lynch|
|Jeff Immelt and the Reinventing of General Electric, 2009|
|W.L. Gore & Associates: Who's In Charge Here?|
|Table of Contents provided by Publisher. All Rights Reserved.|