CART

(0) items

Content Analysis : An Introduction to Its Methodology,9781412983150
This item qualifies for
FREE SHIPPING!

FREE SHIPPING OVER $59!

Your order must be $59 or more, you must select US Postal Service Shipping as your shipping preference, and the "Group my items into as few shipments as possible" option when you place your order.

Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.

Content Analysis : An Introduction to Its Methodology

by
Edition:
3rd
ISBN13:

9781412983150

ISBN10:
1412983150
Format:
Paperback
Pub. Date:
4/12/2012
Publisher(s):
SAGE Publications, Inc
List Price: $90.00

Buy New Textbook

Special Order: 1-2 Weeks
N9781412983150
$87.75

eTextbook


 
Duration
Price
$48.60

Rent Textbook

We're Sorry
Sold Out

Used Textbook

We're Sorry
Sold Out

More New and Used
from Private Sellers
Starting at $75.74
See Prices

Questions About This Book?

What version or edition is this?
This is the 3rd edition with a publication date of 4/12/2012.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

Summary

Since the publication of the first edition of Content Analysis: An Introduction to Its Methodology, the textual fabric in which contemporary society functions has undergone a radical transformation namely, the ongoing information revolution. Two decades ago, content analysis was largely known in journalism and communication research, and, to a lesser extent, in the social and psychological sciences. Today, content analysis has become an efficient alternative to public opinion research a method of tracking markets, political leanings, and emerging ideas, a way to settle legal disputes, and an approach to explore individual human minds.The Third Edition of Content Analysis remains the definitive sourcebook of the history and core principles of content analysis as well as an essential resource for present and future studies. The book introduces readers to ways of analyzing meaningful matter such as texts, images, voices that is, data whose physical manifestations are secondary to the meanings that a particular population of people brings to them.Organized into three parts, the book examines the conceptual and methodological aspects of content analysis and also traces several paths through content analysis protocols. The author has completely revised and updated the Third Edition, integrating new information on computer-aided text analysis and social media. The book also includes a practical guide that incorporates experiences in teaching and how to advise academic and commercial researchers. In addition, Krippendorff clarifies the epistemology and logic of content analysis as well as the methods for achieving its aims.Author Klaus Krippendorff discusses three distinguishing characteristics of contemporary content analysis: that it is fundamentally empirically grounded, exploratory in process, and predictive or inferential in intent; that it transcends traditional notions of symbols, contents, and intents; and that it has been forced to develop a methodology of its own, one that enables researchers to plan, execute, communicate, reproduce, and critically evaluate an analysis independent of the desirability of its results.Intended as a textbook for advanced undergraduate and graduate students across the social sciences, Content Analysis, Third Edition will also be a valuable resource for practitioners in a variety of disciplines.


Please wait while the item is added to your cart...