Contented Cows Still Give Better Milk The Plain Truth about Employee Engagement and Your Bottom Line

by Catlette, Bill; Hadden, Richard

• ISBN13: 9781118292730
• ISBN10: 1118292731
• Edition: 2nd
• Format: Hardcover
• Copyright: 2012-07-03
• Publisher: Wiley

Summary

How to foster happier employees for a healthier bottom line Managers could learn a lot from a message echoed by generations of dairy farmers: "Contented cows give better milk." This book is not, repeat, not a management tome. In this fully revised and expanded edition to a book which absolutely, positively makes the case that treating people right is one of the best things any business can do for its bottom line, Contented Cows Give Better Milk offers sound, practical advice for those who know that their reputation as an employer is as important as bandwidth. Offers updated case studies and new examples from on-site research in a number of real organizations, as well as inspiring examples of companies that know how to do it right . . . and few that didn't Fad-free prescriptive advice informed by the authors' combined four-plus decades of training and consulting with thousands of managers and employees, conducting employee engagement surveys, and translating the attendant learning to management audiences in a form they can appreciate and use Coauthor Bill Catlette's Bottom Line Leadership Seminar has helped thousands of managers become more effective leaders Direct from the horse's . . actually cow's mouth, this fully revised and expanded second edition will teach readers that having a focused, engaged, and capably led workforce is one of the best things any organization can do for its bottom line.

Author Biography

BILL CATLETTE is a thought leader in the arena of leadership and employee engagement who has spent his entire career helping build highly successful organizations. Coauthor of Rebooting Leadership and the Contented Cows leadership book series, he coaches and advises managers worldwide on leadership and employment matters.

RICHARD HADDEN is a Certified Speaking Professional (CSP) with a focus on leadership and employee engagement. He is coauthor of Rebooting Leadership and the Contented Cows leadership book series. Since 1990, Richard has addressed more than 800 audiences on five continents, making the business case for having a focused, engaged, and capably led workforce.

Table of Contents

Acknowledgments	p. ix
Introduction	p. xi
The Premise	p. 1
Just the Facts	p. 3
Cows with Attitude	p. 21
Contented Cows Are Committed	p. 41
The "Vision Thing": Passengers or Crew	p. 43
The Path to Commitment	p. 53
Contented Cows Are Cared About	p. 63
First You Feed the Troops	p. 65
Tell 'Em the Truth	p. 85
When Times Get Tough	p. 95
Contented Cows Are Connected	p. 115
A Case for Some Useful Benefits	p. 129
Contented Cows Are Enabled	p. 147
Empower This!	p. 149
Enabled Employees Are Incredibly Well Trained	p. 157
Enabled Employees Are Tooled	p. 169
Enabled Employees Are Trusted	p. 181
When the Contented Cows Come Home (Speculations on the Near Future)	p. 189
Notes	p. 195
Index	p. 199
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