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What is included with this book?
In order for your business to survive, you must convert anonymous traffic into sales. The better you do that, the more money you make. The science of tweaking and testing webpages to convert the maximum number of people is known as conversion rate optimization (CRO). Convert Every Click introduces an expanded vision of CRO that the author, Benji Rabhan, calls "holistic conversion rate optimization." Internet technology and innovation have changed the way you should be optimizing your business, your marketing, and your websites. The book looks at the psychology behind this new way of optimizing an entire business for more profits. It examines how your website plays a role in your overall business strategy, and details how to use CRO psychology and strategies to increase profits.
With guidance from Convert Every Click, you'll learn how to boost conversions and consumption across your entire business by maximizing every bit of your hard-earned traffic before, during, and after a sale.
BENJI RABHAN is the founder and CEO of ConversionCore, a consulting firm that works with companies to scientifically optimize their entire business, from traffic generation through website conversion and follow-up marketing. An expert in peak performance for medium- to large-sized companies, Rabhan credits his Holistic Conversion Rate Optimization process for his over 90 percent success rate with increasing conversions for clients.
Chapter One What Is Holistic Conversion Rate Optimization? 1
Chapter Two Designing Your Funnel 22
Chapter Three Information Capture and Defining the Ideal Conversion Point 35
Chapter Four Split-Testing Strategies 55
Chapter Five How to Gather Data 71
Chapter Six Conversion-Centric Design 87
Chapter Seven Conversion-Centric Copywriting 109
Chapter Eight Video Conversion Strategies 121
Chapter Nine Landing Page Strategies 136
Chapter Ten Standard Website Strategies 144
Chapter Eleven Shopping Cart Website Strategies 155
Chapter Twelve Mobile Website Strategies 163
Chapter Thirteen How to Optimize Traffi c for Conversion 172
Chapter Fourteen Follow-Up Marketing Strategies 183
Chapter Fifteen Advanced Strategies from Benji’s Conversion Vault 198