Corporate Communications Principles and Practices Corporate Communications Principles and Practices

by Jethwaney, Jaishri

• ISBN13: 9780198063650
• ISBN10: 0198063652
• Format: Paperback
• Copyright: 2011-01-17
• Publisher: Oxford University Press

Summary

Corporate Communications: Principles and Practices is a comprehensive textbook designed to meet the requirements of the Post Graduate students studying Mass Communication and Public Relations. It is developed to help the students understand the various aspects of Corporate Communication. Thebook uses a lot of real life recent examples and cases to elucidate its conceptions.The book begins with introducing the concept, evolution and the importance of Corporate Reputation Management in corporate communication and goes on to describe the notion of Employee Communication and the various tools used for managing the Government Relations. Following this, it describes thesignificance and types of Media and Media Relations, Brand Promotion. It pays special attention to practices followed by various countries with respect to Corporate Social Responsibility as well as explores the growth of Financial Communication in the Indian Financial Systems, Investor Relations andthe financial media.. The book concludes with chapters on Crisis Communication, some researches and the Laws and Ethics followed in the corporate vis-a-vis the kind of communication practiced.Owing to its balanced approach, the book would be a benefit for the Mass Communication and Public Relations Students. It will also be useful as a reference for the professionals.