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This is the 3rd edition with a publication date of 11/30/2010.
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This innovative book will be a useful and trusted reference throughout your career, no matter which company or industry you work within. CORPORATE ENTREPRENEURSHIP & INNOVATION is a one-of-a-kind book for the emerging business arena of entrepreneurship and innovation. Built on years of research and experience, the book employs a clear and informative how-to approach and features sections and chapters organized according to a summary model of the corporate entrepreneurship process. This groundbreaking book fulfills a real business need, because many executives consider entrepreneurial behavior a key to sustaining their companies' competitive advantage, but few possess genuine knowledge of the subject or understand how to apply it. The Third Edition of CORPORATE ENTREPRENEURSHIP & INNOVATION provides detailed, actionable answers to the "what," "how," "where," and "who" questions surrounding corporate entrepreneurship, giving you the knowledge and skills to take a leadership role in today's dynamic business environment.
Table of Contents
|Building Blocks for Corporate Entrepreneurship|
|The New Entrepreneurial Imperative|
|The Unique Nature of Corporate Entrepreneurship|
|Levels of Entrepreneurship in Organizations: Entrepreneurial Intensity|
|The Forms of Corporate Entrepreneurship|
|Entrepreneurship in Other Contexts: Non-Profit and Government Organizations|
|Creating the Entrepreneurial Organization|
|Human Resources in the Entrepreneurial Organization: the Creative Individual|
|Human Resources and the Entrepreneurial Organization: the Organizational Perspective|
|Corporate Strategy and Entrepreneurship|
|Structuring the Company for Entrepreneurship|
|Developing an Entrepreneurial Culture|
|Achieving and Sustaining Entrepreneurial Performance|
|Constraints on Entrepreneurial Performance|
|Leading the Entrepreneurial Organization|
|Assessing Entrepreneurial Performance|
|Control and Entrepreneurial Activity|
|Sustaining Entrepreneurial Performance in the 21st Century Organization|
|Table of Contents provided by Publisher. All Rights Reserved.|