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Corporate Entrepreneurship & Innovation,9780538478922
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Corporate Entrepreneurship & Innovation

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Pub. Date:
Cengage Learning

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This is the 3rd edition with a publication date of 11/30/2010.
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This innovative book will be a useful and trusted reference throughout your career, no matter which company or industry you work within. CORPORATE ENTREPRENEURSHIP & INNOVATION is a one-of-a-kind book for the emerging business arena of entrepreneurship and innovation. Built on years of research and experience, the book employs a clear and informative how-to approach and features sections and chapters organized according to a summary model of the corporate entrepreneurship process. This groundbreaking book fulfills a real business need, because many executives consider entrepreneurial behavior a key to sustaining their companies' competitive advantage, but few possess genuine knowledge of the subject or understand how to apply it. The Third Edition of CORPORATE ENTREPRENEURSHIP & INNOVATION provides detailed, actionable answers to the "what," "how," "where," and "who" questions surrounding corporate entrepreneurship, giving you the knowledge and skills to take a leadership role in today's dynamic business environment.

Table of Contents

Building Blocks for Corporate Entrepreneurship
The New Entrepreneurial Imperative
The Unique Nature of Corporate Entrepreneurship
Levels of Entrepreneurship in Organizations: Entrepreneurial Intensity
The Forms of Corporate Entrepreneurship
Entrepreneurship in Other Contexts: Non-Profit and Government Organizations
Creating the Entrepreneurial Organization
Human Resources in the Entrepreneurial Organization: the Creative Individual
Human Resources and the Entrepreneurial Organization: the Organizational Perspective
Corporate Strategy and Entrepreneurship
Structuring the Company for Entrepreneurship
Developing an Entrepreneurial Culture
Achieving and Sustaining Entrepreneurial Performance
Constraints on Entrepreneurial Performance
Leading the Entrepreneurial Organization
Assessing Entrepreneurial Performance
Control and Entrepreneurial Activity
Sustaining Entrepreneurial Performance in the 21st Century Organization
Table of Contents provided by Publisher. All Rights Reserved.

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